The Jockey Club and Jaguar agree groundbreaking partnership

19th May 2011

The Jockey Club, the largest commercial group in British horseracing, today announced that it has entered into a commercial partnership agreement with Jaguar for the automotive brand to become its first ever Official Partner.

At the heart of the UK’s second most attended sport for more than 260 years, today The Jockey Club operates Jockey Club Racecourses, a portfolio of 14 leading racecourses; Jockey Club Estates, which includes the running of training grounds at Newmarket and Lambourn; The National Stud breeding and education arm; and leading charity, Racing Welfare.
 
The new partnership will see Jaguar showcasing its award-winning range of cars and providing VIP transport at The Jockey Club’s Aintree, Epsom Downs and Newmarket Racecourses.
 
The agreement also provides Jaguar with use of The Jockey Club brandmarks and the category designation ‘Official Automotive Partner of The Jockey Club’; branding slots on-course and online; the ability to offer ‘money-can’t-buy experiences’ for customers and stakeholders; and promotion in The Jockey Club’s marketing and communications materials.
 
Simon Bazalgette, Group Chief Executive, The Jockey Club, said:
 
"We are absolutely delighted to announce this groundbreaking deal with Jaguar, which is one of the most recognised automotive brands in the world with tremendous British heritage.
 
“That makes Jaguar an excellent match for us, given our long history at the heart of British racing, which is revered as the best in the world.
 
"Like Jaguar, our commitment to quality and innovation is second to none, and we're excited about what we can achieve through this partnership for the good of racing."
 
Geoff Cousins, Managing Director of Jaguar UK, said:
 
“We are very excited to become the first Official Partner of The Jockey Club, a group that boasts strong heritage and a bright future. Racing is something of a British institution that attracts attention from all areas of the country.
 “This initial one-year deal sits within an overall sports strategy to encourage reappraisal of Jaguar by new customer groups. We are very proud of our current product line-up and look forward to working with The Jockey Club to encourage race goers to get close to the XF, XJ and XK."