The Jockey Club appoints Group Brand Development Director

29th November 2012

The Jockey Club, the largest commercial group in British horseracing, today announced the appointment of Tom Manners to the new position of Group Brand Development Director, effective Tuesday 4th December 2012.

A highly experienced brand and commercial professional, Manners will be responsible for the development and marketing of The Jockey Club brand and generating commercial revenues, such as through partnerships and licensing arrangements. He will report to Paul Fisher, Group Managing Director of Jockey Club Racecourses.

Manners joins The Jockey Club after six years working for Gala Coral Group, where his roles included Group Brands Marketing Director, Group Retail Marketing Director and as Commercial Director of Gala Casinos, Gala Bingo and Gala Coral’s E-commerce division.

Previously, Manners was Director of Sales (Grocery) at Burtons Foods. He was headhunted into the role after six years in sales, marketing and brand roles at major brewer, Coors (formerly Bass Brewers), including latterly as Director of Sales & Customer Service where he managed 400 people. Prior to that, he spent a decade in brand and marketing roles at Diageo, where he held responsibilities for Guinness and brand categories including white spirits, bourbons and deluxe whisky.

Paul Fisher, Group Managing Director of Jockey Club Racecourses, said:

"We recognise that one of the key commercial opportunities for our business over the next few years is our brand and the value it can bring to the Group and British racing.

“Tom Manners is a hugely experienced professional joining us with a strong record of success in senior brand, marketing and sales roles. We believe commercial partners, suppliers and our sales and marketing teams will enjoy collaborating with him and the vision he brings to The Jockey Club in this area."

Tom Manners said:

"This is a truly exciting opportunity and I’m delighted to be joining The Jockey Club with its unrivalled assets and heritage in Britain’s second biggest sport. A force for good, reinvesting all profits back into racing for its long-term health; The Jockey Club brand has so much potential, including from a commercial perspective, to give back even more to the sport."