The Jockey Club's Rewards4Racing, the UK's first ever loyalty programme dedicated to fans of the turf, today launched a 'Milestone Bonus' scheme to reward members with prestige experiences that will make going to the races extra special.
The Jockey Club's rewards programme has broken the 75,000 member-mark less than six months since its inception. This unprecedented popularity means the initiative is ahead of schedule to attract 125,000 members in its first year.
To coincide with this milestone, Rewards4Racing is offering its members the opportunity to win a redemption package worth 75,000 points, simply for making a purchase with a participating retailer through the loyalty programme between Wednesday 13 July and midnight on Tuesday 19 July 2011. All members making purchases will be entered into a random draw.
The 75,000 point winning package offers:
- Chauffeur driven new Jaguar to and from home to a Jockey Club Racecourses track
- Welcome and hosting by a Rewards4Racing team member for the day
- Introduction to the racecourse manager
- Free meal for 4 at the racecourse restaurant, with wine
- Sponsorship, including naming, of a suitable race
- Choosing and presenting the award for Best Turned Out racehorse in sponsored race
- Presenting the winning connections with their trophies following the sponsored race
- Champagne celebration with the winning connections following the sponsored race
- Gift of the race video and a framed picture from the prize-giving
Every future milestone will see an equivalent points bonus of increasing value gifted to a Rewards4Racing member who makes a purchase at a participating retailer within the six day timeframe. Future milestones will be when Rewards4Racing reaches 100,000, 150,000, 200,000 and 250,000 members, as well as a special '2012 fever' bonus next summer.
Paul Fisher, Group Managing Director of Jockey Club Racecourses, said: "Rewards4Racing has been a great success since its launch. Every day we are welcoming more members and gifting them more points for their everyday spending. This Milestone Bonus scheme is all about offering even more to give our customers a truly unforgettable experience.
"Last month we ran a Rewards4Racing promotion where Rewards4Racing points were worth double and we saw a 200% jump in redemptions. This resulted in more than £10,000 of additional ticket sales in seven days.
"Our most popular redemption items to date have been ticket vouchers, closely followed by racecards. It's also proving a great way to maintain a regular interaction with customers of Jockey Club Racecourses and all Rewards4Racing members will receive an email letting them know about our Milestone Bonus scheme."
Josh Apiafi, Founder of Rewards4Racing Ltd, said: "We're massively excited about launching the Milestone Bonus series, which one of our members can win simply by shopping at any of our 350+ retail partners within the next six days.
"The prize really will give the lucky winners a once-in-a-lifetime raceday. We'll be releasing our membership numbers on a regular basis, including through our Twitter feed, so our members can eagerly await the next Milestone Bonus. Watch this space!"
"Anyone who purchases a ticket for any meeting at one of The Jockey Club's 14 racecourses (including annual memberships) can join Rewards4Racing for free. Visit www.Rewards4Racing.com for more information.
Rewards4Racing is a joint venture between The Jockey Club and Rewards4Racing Ltd. Rewards4Racing has partnership agreements with more than 250 high street and online retail brands covering over 3,000 high street outlets, where customers of Jockey Club Racecourses can earn points which they can redeem to enjoy rewards at all 14 of the group's racecourses.
With more than 250 popular high street and online retail brands with over 3,000 outlets participating in the new loyalty programme, which offers its members the ability to accrue points from everyday purchases. Participating retailers include amazon.co.uk, Halfords, B&Q, John Lewis, iTunes, thetrainline.co.uk, Sainsbury's, Tesco, Boots, Debenhams, Thomas Cook, Blockbuster, Hotels.com and Austin Reed.
Rewards4Racing points can be turned into a series of racing rewards at all 14 of The Jockey Club's racecourses, including Cheltenham, Aintree, Newmarket and Epsom Downs. Rewards include food and beverage discounts or free items, free tickets, ticket upgrades, hospitality packages, free racecards and special 'money can't buy' items that will be introduced regularly, from watching a race in the commentary box to choosing the best turned out.
The programme uses award-winning cardless technology, so that members do not need to carry yet another card in their wallet. Instead, members gain points at participating online retailers by clicking through to their sites from www.Rewards4Racing.com . For purchases at in store, spend is tracked and members collect points once members have registered their payment cards at the secure Rewards4Racing website. To claim rewards, Rewards4Racing members should simply visit www.Rewards4Racing.com , where their points will be displayed 30 days after purchase, and select their preferred offers across The Jockey Club's portfolio of racecourses.
About The Jockey Club
The Jockey Club is at the heart of racing in the UK as the largest commercial group in the sport. Its interests include:
Jockey Club Racecourses: Responsible for the operation of a diversified portfolio of 14 UK racecourses: Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter, Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket, Nottingham, Sandown Park, Warwick and Wincanton.
The group stages four of the five 'Classics' of Flat racing (the Derby and the Oaks at Epsom Downs and the 1,000 Guineas and 2,000 Guineas at Newmarket), as well as the Cheltenham Festival and the Grand National at Aintree.
Jockey Club Estates: The property and land management company responsible for the management and administration of more than 5,000 acres of land in and around the racing training centres of Newmarket and Lambourn, as well as an extensive property portfolio, including the Jockey Club Rooms.
The National Stud: Transferred from Government to The Jockey Club in 2008, The National Stud is a commercial thoroughbred breeding enterprise with a commitment to provide training and educational programmes.
Racing Welfare: A racing charity and company limited by guarantee with The Jockey Club being the sole member. The principal objective of Racing Welfare is to provide help to those in need who work or have worked in the thoroughbred industry, and their dependants.
In accordance with its objectives in the Royal Charter, The Jockey Club reinvests its profits in British racing and promotes measures to sustain and enhance the long-term success of the sport.
For further information:
If you require further information, please contact Scott Bowers, Group Director of Communications, The Jockey Club, on +44 7809 665 840 or email firstname.lastname@example.org.