BETDAQ expands sponsorship with Jockey Club Racecourses
10th February 2012
BETDAQ, the global betting exchange, has agreed an expanded sponsorship deal for 2012 with Jockey Club Racecourses, the largest racecourse group in Britain by courses, fixtures, attendances, prize-money contributions and revenues.
The six-figure deal involves 10 of the group’s 14 racecourses and includes a second year of support for midweek Flat racing at Kempton Park. The BETDAQ Wednesday Winner Series at Europe’s premier all-weather floodlit racetrack lasts for 39 meetings, each featuring four BETDAQ races. It began this month and concludes on Wednesday 19 December.
Included in the deal is a £5,000 prize for the stable staff of the most successful trainer from the 156 races. Last year’s inaugural winners were Richard Hannon’s yard and a presentation was made at the fixture on Wednesday 8 February.
Aintree’s evening fixture in May will be sponsored by BETDAQ, while the betting exchange’s support for Haydock Park’s Apprentice Series between May and September, won by Ryan Clark in 2011, continues for a second year.
BETDAQ sponsorship banners will also be displayed at seven other tracks belonging to Jockey Club Racecourses – Carlisle, Exeter, Huntingdon, Market Rasen, Nottingham, Warwick and Wincanton.
Paul Fisher, Group Managing Director of Jockey Club Racecourses, said:
“We are delighted to have come to this agreement with a high profile betting exchange in BETDAQ which is demonstrating its continuing commitment to British horse racing. As a Group we can offer major partners the scale they are looking for and we look forward to an ongoing partnership.”
BETDAQ’s Marketing Director, Shane McLaughlin, said:
“We are very happy to bring all BETDAQ’s sponsorship and hospitality activities with Jockey Club Racecourses into a single group-wide deal. The racecourses and facilities under The Jockey Club banner are the perfect arena for us to present our brand and we are delighted to be able to continue to support British horse racing through this deal.
“We are particularly pleased to continue the Kempton Park award to stable staff who are often the unsung heroes and heroines of the horse racing industry, working many unsocial hours looking after the equine stars. Likewise, we are very happy to continue the Apprentice Series at Haydock Park, supporting the jockey stars of tomorrow as they develop their skills.”