Jockey Club Live plays to more than 300,000 people in first year
10th September 2014
Jockey Club Live, the new music and entertainment venture, has staged live music after racing for more than 300,000 people (307,566) in its first year of operation; including 10,000 more general admissions sales than in 2013 at Jockey Club Racecourses, where previously artists and production were booked through a third party supplier arrangement.
Jockey Club Live staged 32 events from Saturday 31st May to last weekend, Saturday 6th September, at Jockey Club Racecourses and through contracts with Newbury and York racecourses. Artists included Sir Tom Jones, Jessie J, Kaiser Chiefs, Beach Boys, Dizzee Rascal, James Blunt, Boyzone and Wet Wet Wet.
Wet Wet Wet played to 70,623 people across six events, Beach Boys performed to 51,770 people at four events and Sir Tom Jones crooned for 49,728 people at three events. Based on attendances, Jockey Club Live is already the sixth largest music promoter in Britain.
Booking acts directly has helped to secure talent more cost-effectively and Jockey Club Live used these savings to invest in far better sound, staging and production at the events, resulting in very positive feedback from racegoers and artists alike.
The success of the venture is important to British racing more generally as The Jockey Club reinvests all profits it makes back into the sport through prize money contributions, enhancing facilities and supporting initiatives to promote British racing.
Andrew Wilkinson, Chief Executive of Jockey Club Live, said:
“Our first season of racing & music has gone really well. We only formed the venture at the turn of the year after a lengthy tender process, whereas normally we would have a number of artists secured and on sale by then.
“As an ardent racing fan myself, it's great to have a partner in Jockey Club Racecourses who puts everything it makes from our success back into the sport.
“We’ve received a huge amount of positive feedback from racegoers and artists about the quality of the sound and production, which we step-changed through the new venture.
“We’ve also learned plenty in year one to inform our approach and are already in discussions to attract high calibre artists for our 2015 roster, who we look forward to announcing in due course.”