Rewards4Racing breaks through 10,000 member milestone

27th February 2011

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The Jockey Club, the largest commercial group in British horseracing, today announced that its Rewards4Racing loyalty scheme has reached its first major milestone, less than four weeks after its launch.

Since going live on Friday 28 January, 11,220[1][1] people have signed up to join British racing’s first retailer rewards programme. Members have already earned a total of 2,159,673 points from shopping with more than 250 high street or online retail brands, redeemable for £24,680[2][2] worth of rewards at any of The Jockey Club’s 14 racecourses.

Paul Fisher, Group Managing Director of Jockey Club Racecourses, said:

“We’re really pleased with such a positive start for Rewards4Racing, which is actually a little ahead of where we projected to be at this stage. It means we’re well on track to registering more than 125,000 members in our first year.
“With 14 racecourses and big festivals fast-approaching at Cheltenham and Aintree, then Newmarket and Epsom Downs, we’ve got a great opportunity to promote what the scheme offers racing fans and keep building up our customer base.
“In addition to the marketing, communications and on-course promotions work we’re undertaking, we will also contact our whole customer database to promote Rewards4Racing. This is planned for after the John Smith’s Grand National Meeting at Aintree, as it’s currently a busy period for our online promotions in the lead up to Cheltenham and Aintree’s festivals.”

Josh Apiafi, Founder of Rewards4Racing Ltd, said:

“Rewards4Racing has proved very popular with the racing audience in its early days. We’ve been really pleased with the buzz that’s out there about the initiative, but we’re also very happy on the technical side because the website has maintained 100 percent uptime since launch.
“It’s important that customers have a good experience when they visit us and we’ve had great feedback about the retailers involved in the programme. Now members are about to start turning their points into rewards and we want to make sure that goes like clockwork.”

About Rewards4Racing:
Rewards4Racing is a joint venture between The Jockey Club and Rewards4Racing Ltd. Rewards4Racing has partnership agreements with more than 250 high street and online retail brands covering over 3,000 high street outlets, where customers of Jockey Club Racecourses can earn points which they can redeem to enjoy rewards at all 14 of the group’s racecourses.
With more than 250 popular high street and online retail brands with over 3,000 outlets participating in the new loyalty programme, which offers its members the ability to accrue points from everyday purchases. Participating retailers include, Halfords, B&Q, John Lewis, iTunes,, Sainsbury’s, Tesco, Boots, Debenhams, Thomas Cook, Blockbuster, and Austin Reed.
Rewards4Racing points can be turned into a series of racing rewards at all 14 of The Jockey Club’s racecourses, including Cheltenham, Aintree, Newmarket and Epsom Downs. Rewards include food and beverage discounts or free items, free tickets, ticket upgrades, hospitality packages, free racecards and special 'money can't buy' items that will be introduced regularly, from watching a race in the commentary box to choosing the best turned out.
 The programme uses award-winning cardless technology, so that members do not need to carry yet another card in their wallet. Instead, members gain points at participating online retailers by clicking through to their sites from For purchases at in store, spend is tracked and members collect points once members have registered their payment cards at the secure Rewards4Racing website. To claim rewards, Rewards4Racing members should simply visit, where their points will be displayed 30 days after purchase, and select their preferred offers across The Jockey Club's portfolio of racecourses.

[1] As of noon Thursday 24 February 2011

[2] Based on 875 points for a £10 ticket voucher; equalling 2,468 free tickets