The Jockey Club's unique loyalty programme, Rewards4Racing, celebrates its one year birthday on Saturday, with the publication of its first Annual Review and Outlook
and sponsorship of the Grade 2 Cleeve Hurdle during Cheltenham’s Festival Trials Day.
In just 12 months, Rewards4Racing has attracted more than 120,000 members, not just meeting, but exceeding its targets. Members of the programme have earned 35 million Rewards4Racing points in that time, equivalent to £350,000-worth of racing rewards at The Jockey Club’s 14 courses – from free tickets to enclosure upgrades and from food and beverage vouchers to ‘money can’t buy experiences’.
Rewards4Racing was launched to help increase loyalty among Jockey Club Racecourses customers, who on average visit 1.2 times a year, as well as to provide extra rewards to those racegoers who already attend frequently. The first year of Rewards4Racing has seen members who are most active in redeeming their points for rewards going racing an average of 2.2 times a year, demonstrating its ability to drive loyalty.
In 2012, as well as continually acquiring new members, focus will be placed on encouraging Rewards4Racing members to be as active as possible in redeeming their points for racing rewards. In addition, Rewards4Racing will make it easier than ever before to earn those points by growing the number of retail brands involved in the programme from 250 to more than 3,000.
Celebrating the completion of a successful first year, the Rewards4Racing Cleeve Hurdle on Saturday will feature Big Buck’s, Mourad, Dynaste, Five Dream, Restless Harry, Oscargo, Cross Kennon, Kayf Aramis, Whatuthink, Across the Bay and Hard to Swallow. It will be the 34th race sponsored by The Jockey Club’s rewards programme.
for Rewards4Racing's 2011 Annual Review and 2012 Outlook
Rewards4Racing is a joint venture between The Jockey Club and Rewards4Racing Ltd. Rewards4Racing has partnership agreements with more than 250 high street and online retail brands covering over 3,000 high street outlets, where customers of Jockey Club Racecourses can earn points which they can redeem to enjoy rewards at all 14 of the group’s racecourses.
With more than 250 popular high street and online retail brands with over 3,000 outlets participating in the new loyalty programme, which offers its members the ability to accrue points from everyday purchases. Participating retailers include amazon.co.uk, Halfords, B&Q, John Lewis, iTunes, thetrainline.co.uk, Sainsbury’s, Tesco, Boots, Debenhams, Thomas Cook, Blockbuster, Hotels.com and Austin Reed.
Rewards4Racing points can be turned into a series of racing rewards at all 14 of The Jockey Club’s racecourses, including Cheltenham, Aintree, Newmarket and Epsom Downs. Rewards include food and beverage discounts or free items, free tickets, ticket upgrades, hospitality packages, free racecards and special 'money can't buy' items that will be introduced regularly, from watching a race in the commentary box to choosing the best turned out.
The programme uses award-winning cardless technology, so that members do not need to carry yet another card in their wallet. Instead, members gain points at participating online retailers by clicking through to their sites from www.Rewards4Racing.com
For purchases in store, spend is tracked and members collect points once members have registered their payment cards at the secure Rewards4Racing website
. To claim rewards, Rewards4Racing members should simply visit www.Rewards4Racing.com
, where their points will be displayed 30 days after purchase, and select their preferred offers across The Jockey Club's portfolio of racecourses.