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Aintree Racecourse and Chi Chi London

Press Release 31st January 2019 Aintree

AINTREE RACECOURSE AND CHI CHI LONDON ANNOUNCE NEW STYLE PARTNERSHIP FOR THE 2019 RANDOX HEALTH GRAND NATIONAL FESTIVAL


Aintree Racecourse is thrilled to announce Chi Chi London as the 2019 Style Award partner on Ladies Day, Friday 5th April, at the famous racecourse.

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This year, The Randox Health Grand National Festival runs from Thursday 4th to Saturday 6th April, with Ladies Day on day two of three.

Women’s occasionwear brand, Chi Chi London, was founded in 2013 by brothers Gio and Daniel Najar. The unique and affordable designs have been worn by the likes of Caroline Flack, Georgia Toffolo, Binky, Dani Dyer, Lucy Meck, Kate Wright and Jaqueline Jossa as well as being worn regularly by the cast of TOWIE, MIC and fashion influencers: Niomi Smart; Fashion In Flux and Amy Nev.

On Ladies Day, Chi Chi London’s activation will be in The Red Rum Garden with additional pop up areas around the racecourse. Gio Najar, chief executive of Chi Chi London said “We are very excited to be partnering with Aintree Racecourse for Ladies Day. It is such a fantastic event to be associated with and the pinnacle of the racing calendar. We have many customers in this part of the country and we look forward to meeting with them.”

In addition to activation on course, Chi Chi London prizes are up for grabs in the Style Award competition itself. A year’s supply of dresses for the winner plus £100 vouchers for the Style Award finalists. 20% Chi Chi London discount codes will also be shared to all Ladies Day racegoers. John Baker, Managing Director of Aintree Racecourse said: “We’re delighted to be partnering with Chi Chi London for the first time. We have some fabulous plans in place to make Ladies Day and the Style Award bigger and better for 2019 and cannot wait for you to see what we have on offer this year.”

For another year, the #FabulousFriday Style Award winner, will leave with a prize worth over £35,000, a brand new Range Rover Evoque. Mike Parry, General Sales Manager at Hatfields Land Rover said “We are delighted to be offering the brand new Range Rover Evoque D180 S as the Ladies Day Style Award prize. The new model was unveiled in November and is available from mid-March so this will be one of the first on the road. Ladies Day at Aintree is one of the biggest days in Liverpool and to be a part of the Randox Health Festival is fantastic!”

With millions of people across 125 countries tuning into watch the festival globally, the world will well and truly be watching Liverpool this April.

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