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A day in the life: Head of Sales

Blog 31st July 2020 Sandown Park

By Sandown Park Racecourse

Get to know the team that work behind the scenes to bring you world-class racing and experiences at Sandown Park Racecourse. First up, its the London Region's Head of Sales, Richard Isom...


How long have you worked for The Jockey Club?

Six months

What does a typical working day look like for you?

At the moment a typical working day revolves around developing a plan for the return of hospitality guests to racing, and conference and events clients to Epsom Downs, Sandown Park and Kempton Park racecourses. I’m lucky to have a great team around me who are very excited about the prospect of welcoming back visitors to our racecourses.

Where would we find you on a raceday?

Once we can welcome hospitality guests back, you will find me circulating amongst our lounges, making sure our customers are enjoying themselves. While we have been racing behind closed doors it has been a case of all hands on deck to get the sport up and running again. I have mainly been based around the weighing room and winners enclosure, advising jockeys and trainers of social distancing guidelines where necessary. As a big racing fan myself, the highlight was definitely ringing the jockeys bell and calling them out for The Derby this year!

What is your earliest horseracing memory?

I remember watching racing at my Nan and Grandads on tv when I was really young, and occasionally betting 10p on the races. I’m pretty sure I never paid them if I lost though. If only it worked that way with bookmakers! Most of my best racing memories are from my adult life, and I love seeing horses such as Sea the Stars winning The Derby / Prix de L’Arc de Triomphe double, but my favourite week of the year is undoubtedly the Cheltenham Festival.

What tip would you give to someone looking to work in the racing industry?

I would say be patient and wait for the right role. It is such a big industry which requires a lot of different skill sets to make it successful. I wanted to work in racing for The Jockey Club for nearly 10 years before my current role was advertised. It is a great place to work and is so exciting to be involved in one of the biggest and most exciting spectator sports in the country.

What would be your top 3 recommendations on how to enjoy a raceday at a Jockey Club racecourse?

Firstly I would say that if you like to have a flutter, I would suggest deciding which horses you want to back before you get to the course, so that you have more time to spend quality time with your friends and enjoy the day when you are there.

I would also say to explore the course if you can, go and see the amazing horses up close in the parade ring, as well as see them in full flight during the races.

Finally, if it is a special occasion or you just want to treat yourself, why not try one of our lounges for some fantastic hospitality and the best view of the races!  


If you would love to join The Jockey Club team, keep an eye out on our careers page for any upcoming opportunities. 

Careers Page


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