SPONSORSHIP AND PARTNERSHIP
Commercial opportunities at Carlisle Racecourse
RACE SPONSORSHIP
Whether you're entertaining VIP clients, prospective customers, rewarding your team or having a special day out with friends and family, race sponsorship provides the ideal finishing touch.
A commercial partnership with Carlisle Racecourse can deliver:
- 40,000 Racing Spectators attending 23 racing fixtures throughout the year (Feb – Dec)
- 20,000 Corporate Guests attending C&E events throughout the year
- A mixed programme of Flat & Jump Racing offering over £850,000 in prize money
National newspapers (broadsheets and tabloids) devote significant space to racing and regional papers work actively with racecourses on local promotions. Racing is the only sport to boast a national daily newspaper - The Racing Post, through which significant exposure of your company can be gained through a named race.
In addition, racing attracts large audiences both on course and via satellite into nearly 9,000 betting shops. Terrestrial televised race sponsorship will provide extensive exposure for your brand, however all races at Carlisle Racecourse are broadcast on Racing TV which provides a potential audience of around 300,000 viewers.
Exclusive Access
Partnership with Carlisle Racecourse allows access to many unique money can't buy experiences including opportunities such as:
- Trophy presentations to winning connections
- Access to the paddock to view the runners and riders up close
- Get the “inside track” with a behind the scenes tour, visit to the start or the last jump
- Quality brand associations with our other sponsors and partners
Raceday Programme Advertising
Carlisle Racecourse’s official raceday programme is an essential and comprehensive guide for all racegoers, and provides a unique opportunity to promote your business, brand or product to a diverse audience.
Every corporate hospitality guest, owner, trainer and jockey receives a complimentary race programme and they are also available for the general public to purchase on the day.
Annual and Daily Racecourse Advertising
Permanent advertising sites around the track are available to hire for the year and so are on display to our racing and non-racing clients. The course gets national television coverage on Racing TV.
Carlisle Racecourse also operates as a conference and event venue, and so your banner will be visible to all guests attending for meetings and events.
Product Placement
A raceday is the ideal opportunity for you to showcase your products or brand to our racegoers. Having a presence, be it product placement or a tradestand, gives you face to face contact with our racegoers and opportunity to promote your product or brand in person. Combine your on-site presence with a competition in the official racecard to boost your data capture opportunities.
Packages can be tailored to suit your requirements so please reach out today for more information.
Work with us to deliver our racing and feature events
Sponsorship and Partnership opportunities give you or your business the chance to be a part of our racing or other feature events. You can sponsor a range of events from races to race meetings to hoardings and stands, right up to our music events. A race sponsorship is a great way to treat a race fan, or to mark an anniversay or event.
To contact our Partnership team, ENQUIRE HERE