BUILD YOUR BRAND AT THE RACES
A day at the races combines tradition, excitement and first-rate brand exposure to offer excellent marketing opportunities.
Racing appeals to a huge range, from racegoers to conference and events attendees throughout the year. With 18 quality racedays throughout the season, there are numerous unique opportunities for you to effectively promote your business at Warwick Racecourse - from race sponsorship to racecard or website advertising, we have the ideal option to suit your business needs.
Race sponsorship at Warwick offers excellent company brand exposure through exclusive race naming rights, on-course branding and racecard advertising reaching not only thousands of racegoers. Warwick has a far-reaching audience at home and in the UK’s 8,500 betting shops. There is also coverage of two fixtures being shown on ITV, whilst all are shown on RacingTV as well as featured in the local and national press.
The majority of fixtures are branded but opportunities sit within these themes to suit most businesses looking at promotional opportunities. There are a few remaining opportunities avaliable in the annual programme to naming rights to heritage or high graded/staked races. However, with around 120 races run each season there is an event for all budgets and aspirations.
Aside from corporate sponsorship, we offer families and friends the opportunity to celebrate that special occasion with a personalised race title – a memorable addition to your party’s day at the races. Race sponsorship adds a truly special element to your day at Warwick Racecourse – your guests can enjoy a unique involvement with the opportunity to choose the best turned out horse and to make the trophy presentation to the winning connections.
RACE SPONSORSHIP INCLUDES:
- Race naming rights, e.g. “The sportingbet Classic Chase Race”
- On-course banners in prime televised positions
- Full page, colour advertisement in the racecard
- Race title published in all daily national newspapers
- Additional promotional activities throughout the day (e.g. announcements)
- Badges and racecards for your guests
- The option to use a private hospitality suite.
For more information about race sponsorship, please email Kate Shackell on Kate.Shackell@thejockeyclub.co.uk