This year’s membership badges take their inspiration from some of the standout horses and moments of the 2026 Cheltenham Festival. Each design has been carefully created around a different racing story, giving every badge its own connection to the action on the track.
The Story Behind Your 2026 /27 Membership Badges
Insurance Bar Membership
Inspired by Lossiemouth’s distinctive colours, this badge celebrates her victory in the 2026 Champion Hurdle. As one of the Festival’s most prestigious races, the Champion Hurdle provided the perfect inspiration for a design that reflects the class and character of a Champion Hurdle winner.
Princess Royal Stand Membership
This badge draws inspiration from the colours of Il Etait Temps, winner of the 2026 Queen Mother Champion Chase. Celebrating one of the Festival’s most exciting races, the design draws on the colours worn to victory in a race synonymous with speed, skill and thrilling two-mile action.
Favourite Membership
Inspired by Wodhooh’s colours, this badge celebrates the shortest-priced winner at the 2026 Festival. The design reflects the expectation and excitement that comes with being one of the meeting’s leading fancies – and the pressure that comes with delivering when the spotlight is firmly on you.
Desert Orchid Membership
The colours of Martator provide the inspiration for this badge, celebrating the biggest-priced winner of the 2026 Festival. Martator’s story also offers a nod to another iconic Cheltenham horse, Desert Orchid, with both horses leaving their own distinctive mark on the Festival and becoming part of its rich racing history.
The design celebrates the character and individuality of these memorable Cheltenham horses, while giving members a lasting reminder of the stories and moments that make the Festival so special.
Each badge has been designed as a little reminder of the stories, characters and unforgettable moments that made the 2026 Festival one to remember.
