The Orchard

Boodles

Since 1798, Boodles has represented the epitome of fine British jewellery. Still a privately-owned family business, Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation.

There is an emphasis at Boodles on provenance: we take pride in being able to trace our diamonds all the way back to source, and on using gold of a Single Mine Origin. At once classic and contemporary – and always distinctive – Boodles is perhaps best known for Raindance; the iconic ring which was recognised by the V&A Museum and entered into its permanent collection.

The Boodles showroom in the Cheltenham Orchard showcases some of its latest high jewellery designs, alongside some much-loved classics. Whether you're looking for something special or simply browsing, we would love to invite you to visit Boodles during the Cheltenham Festival.

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BOTTLEGREEN BAR

Bottlegreen has over 35 years’ expertise in adult-inspired soft drinks. Every product is Crafted in the Cotswolds at our very own Mill using specialist processes traditionally employed by winemakers, ensuring flavour is central to the brand. All our expertly crafted products are free from artificial flavours, colours, sweeteners and preservatives.

Come and visit our bottlegreen bar at The Orchard, serving sophisticated cocktails and delicious soft drinks. Step into our world of bottlegreen to relax and indulge.

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Brooklands Watch Company

At Brooklands Watch Company, we design luxury Swiss-made timepieces that capture the precise moment when potential becomes performance—whether on the racetrack or at the absolute frontiers of speed.

In partnership with The Jockey Club, we've created the Golden Miller Racing Chronograph, strictly limited to just 100 pieces.

Each watch features a buckle cast from an original horseshoe worn by Golden Miller in his triumphant 1934 season. At Cheltenham, thousands touch his statue hoping for fortune. But only 100 will ever wear the genuine article.

The case-back displays seven blue and yellow sapphires—the racing colours of Golden Miller's singular owner, Dorothy Paget and another subtle nod to racing's luckiest number.

In racing, they say fortune favours the bold. We think the same is true in life.

Exclusively during the Cheltenham Festival, do come to visit our Brooklands Watches chalet to see this rare timepiece for yourself, or discover more at brooklandswatches.com.

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Debenhams

Rooted in rich heritage, and known for celebrating its sense of community, Debenhams continues to cultivate its legacy as Britain’s Online Department Store, bringing front-running fashion & beauty direct to your door.

When you look good, you feel good – so why not head along to Debenhams Day Spa at The Orchard™ to refresh your look between races? For one week only, our glam team are on-hand to keep complexions perfect and your hair on a high, treating Cheltenham Festival-goers to complimentary hair & makeup touch ups, plus more to explore.

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Glenfarclas cocktail bar

Glenfarclas Distillery was first established in 1836 and, having been taken over by the Grant family in 1865, is currently in their fifth generation of family ownership. Glenfarclas are dedicated to the art of taking time: they wait, learn and perfect, resulting in some of the finest Highland Single Malt Whisky.

Glenfarclas provides The Orchard at The Cheltenham Festival with a cocktail bar, offering a variety of whisky cocktails available to Club Enclosure racegoers.

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Holland Cooper

Holland Cooper has long been synonymous with race day elegance - where timeless British tailoring meets modern sophistication. Designed and meticulously crafted in England, our tailoring represents the pinnacle of British-made luxury, combining heritage craftsmanship with contemporary style.

Proudly born in the heart of the Cotswolds, just moments from Cheltenham, Holland Cooper is deeply connected to the countryside that inspires every collection. Each piece is expertly cut from the finest fabrics, showcasing the precision, structure and enduring quality that define the brand. From our iconic blazers and equestrian-inspired coats to statement accessories, every design captures the confidence and refinement of modern British style.

This season, we invite you to experience the artistry of our British-made tailoring at The Orchard during the Cheltenham Festival - a celebration of craftsmanship, heritage and unmistakable elegance.

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