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Love our Turf was a new community-focused initiative, which was launched in full for The Festival.
Love Our Turf campaign aim was to lessen the impact that some anti-social racegoers have on the local community and to also improve the journey experience of pedestrian racegoers attending the racecourse.
We improved some of the recognised routes to the Festival through Wayfinding ushers, Enhanced street cleaning & Increased toilet facilities.
We're encouraging all to Love Our Turf, Respect Our Town and be Considerate Racegoers.
It is a joint campaign between Cheltenham Racecourse, and other local stakeholders’ groups including Gloucestershire Police and Cheltenham BID (Business Improvement District).
The four days of the Cheltenham Festival attracts nearly 300,000 racegoers. It goes without saying that with 120,000 residents in town our event has a significant impact on those who live and work here.
For some it is the highlight of the year, for others, we recognise our big event comes with its inconveniences.
The Love Our Turf campaign is designed to improve the impact racegoers have on the local community and to also improve our customers journey experience.
We saw a marked increase in reported minor anti-social behaviour in 2022, and in reaction to this, the racecourse, in conjunction with other local authorities jointly introduced Love Our Turf with the intention to improve The Festival experience for the community and our racegoers.
We want to ensure that the negative impact our events have on the community are massively reduced and just as importantly that our racegoers journeys are significantly improved
The campaign cover is primarily based on Evesham Road but extends beyond to take in parts of New Barn Lane, Albert Road, Tommy Taylors, Paddocks Lane, and the end of the Honeybourne Line footpath.
All these recognised routes to the racecourse will benefit from: Wayfinding ushers, Enhanced street cleaning & Increased toilet facilities.
The Racecourse stages meetings in the lead up to The Festival with all relevant local authorities to ensure that ingress and egress from racecourse is as fast as possible and so that local residents commuting to and from town via the racecourse are not too badly impacted on.
When the information from these meetings is available, it will be posted here.
