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The Cheltenham Festival

The Cheltenham Festival Style


Whilst the Jockey Club has no formal dress code in place, we appreciate many do like to dress up for the Festival. Cheltenham Racecourse is the Home of Jump Racing and The Cheltenham Festival is home to some of the finest racing in the world, and with the finest racing often comes the finest fashion.

We're delighted to have Holland Cooper as a Cheltenham Racecourse and Festival Fashion partner. For the most luxurious and personal shopping experience make sure you book a 121 appointment at their flagship Cheltenham Boutique located in the heart of the Cotswolds.

Style is as individual as you. The Cheltenham Festival is the perfect occasion to wear your best outfits and favorite accessories.

The weather can be unpredictable, so we would advise you to dress accordingly.

Two-thirds of the car parks are on grass, so please bear this in mind and wear suitable footwear for the conditions.
During The Cheltenham Festival, fancy dress is not permitted in Hospitality, restaurant facilities, or in the Club Enclosure.

Fancy dress is permitted in other areas as long as the outfit isn't offensive, and at our discretion, we reserve the right to decline entry should the need arise.

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Holland Cooper

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Renowned for its British heritage and classic tailoring, Holland Cooper is a way of life. A curation of pieces that will fit into every woman's lifestyle, they continue to stay true to their roots and keep their tweed tailoring hand-cut and made in England.

Founded in 2008 by Jade Holland Cooper, they have proudly become the brand fluent in blending signature country style with statement city tailoring.

For the most luxurious and personal shopping experience make sure you book a 121 appointment at their flagship Cheltenham Boutique located in the heart of the Cotswolds.

The pinnacle event of the jump-racing calendar, the Cheltenham Festival is home to the finest racing in the world. Adorned with history, and of course fashion, we caught up with entrepreneur, Jade Holland Cooper.

The founder of the eponymous British brand, Holland Cooper, this year’s Festival Fashion Partner, Jade has all the must haves, first timer tips and all the ins and outs of high-quality Festival fashion.



When it comes to Festival style, there is a lot to think about. But Jade says it’s all down to you: “If you look good, you feel good. It isn’t about chasing trends. It’s timeless. Longevity, practicality, and quality are most important.”

There are endless outfits to choose from, but as a veteran of the Festival, Jade has the answer: “Cheltenham is a showcase, it’s the time to dress to impress. You need to bring a look which is right for the races that can also last you for seasons to come because it is forever in fashion.” she said.

If you really want to nail the Festival fashion, then there are some things you cannot go without. The racecourse is notoriously wet and windy, and many first timers can get caught out by the conditions. For Jade it is all about layers so that you can enjoy your race day to the fullest: “I always say layer up.”


“You will be outside most of the day, so you need something practical, tights under trousers, no one can see them, I always wear my thermals, a thin roll neck under a roll neck makes such a difference.”


Who says practicality forgoes style? Jade accessorises with her favourite pieces. She says “A key accessory that I simply can’t live without at the races would be gloves… It’s always so much colder than you think, so they will not only keep you warm and finish your outfit beautifully.”


Jade adds “Another accessory that really finishes off a look for me is a silk scarf. Our silk scarves are made in England and come in a variety of beautiful colours and prints that are designed to complement all our tweed and tailoring.”

While The Festival is inclusive of everyone’s individual style, there are some things to steer clear of to make the best of your time at Cheltenham. Jade says, “Dress for the weather. It isn’t going to be a day where you can wear a silky dress, it is about outerwear.” Stay away from bare legs, floaty skirts, and thin materials. “The worst thing is when you are so cold, and you can’t get warm.”


Also, sensible shoes. “You’re going to be on your feet for most of the day, moving around the racecourse and trying to see as much as you possibly can. I always wear shoes that I know I can last all day in; it makes such a difference to your experience.”

Jade’s go-to brand is obviously, Holland Cooper. “I love seeing all the different people wearing our collections, it’s great that we cater to so many different styles with our now extensive range of collections”.


If you want to stand out, it’s all about the tweed, our Heritage Collection and our hero signature pieces such as the HC Trench, Regency, Knightsbridge, and Capes are all classics.


Holland Cooper is the obvious choice for this season’s luxury fashion partner, the brand is synonymous with racing style, and will ensure you are fully racing ready, classic timeless style our forever fashion pieces will not disappoint.

Style Wednesday

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The Slow Fashion Awards

Style Wednesday is a celebration of the glamour and glory of the Cheltenham Festival, the most prestigious jump racing festival is the epitome of timeless glamour, from the excitement of the winners to the stunning fashion on display.

To honor and celebrate these wonderful traditions and make new traditions we present the Style Wednesday Slow Fashion Awards.

The Slow Fashion awards celebrate vintage and borrowed items, as well as investment pieces that can be passed down through generations.


Mastering your Style Wednesday look

As Style Wednesday approaches, and we celebrate 100 years of the Boodles Cheltenham Gold Cup, it's an occasion to showcase your sartorial elegance and sophistication. We will delve into the world of classic race day styles, from refined colour palettes to iconic accessories and impeccable tailoring.

Whether you're a seasoned attendee or a first-timer, join us as we uncover the secrets to mastering classic race day looks that never go out of style.



Plan Your Day


We have three enclosures at The Cheltenham Festival and the type of ticket you buy will grant you access to different areas.

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Group Bookings

If you’re looking to secure between 15 and 50 tickets, you can take advantage of our preferential Group rates.

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The Shopping Village

The shopping experience at The Cheltenham Festival offers an ideal shopping opportunity with plenty of shops ready to sell a diverse range of goods with something to suit every taste and budget.

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Cookie Policy

We use “cookies” to help enhance your experience and improve the functionality of our website. You can find out more in our cookie policy. We also serve cookies, some with chocolate chips, on our racecourses.