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Cheltenham Festival

The Orchard

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The Orchard is a premium and unparalleled experience for racegoers that hosts a range of luxury brands for racegoers to soak up whilst enjoying four incredible days of Jump racing. The Orchard is available to Club Enclosure ticket holders, including Hospitality guests, Owners and Trainers, and all Cheltenham Annual Members. 

Situated in the heart of the Tented Village, The Orchard delivers top-class entertainment with premium and unique experiences for racegoers to make the most of their day at The Cheltenham Festival.

Aston Martin

Forged in competition, every Aston Martin is created with a will to win. Born into a racing bloodline. Connecting the driver with an unrivalled intensity of experience.

Aston Martin debut the car engineered for real drivers, the brand new Vantage at the showroom in the orchard as well as the world's first super tourer, DB12 and the supercar of SUV's, DBX707.

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Since 1798, Boodles has represented the epitome of fine British jewellery. Still a privately-owned family business, Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation.

Every piece of Boodles jewellery is designed and hand finished in Britain. There is an emphasis at Boodles on provenance: we take pride in being able to trace our diamonds all the way back to source, and on using gold of a Single Mine Origin. At once classic and contemporary – and always distinctive – Boodles is perhaps best known for Raindance; the iconic ring which was recognised by the V&A Museum and entered into its permanent collection.

In 2023 – the year of our 225th anniversary – Boodles was named by the UK’s luxury sector body, Walpole, as Best British Luxury Brand of the Year.

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In 2024 Gaucho brought the finest Argentinian steak to the Cheltenham festival for the first time. Racegoers had the opportunity to book into the luxury steak restaurant from 11am, where the first sitting were graced with racing legends Matt Chapman and Barry Geraghty, who shared their tips and predictions for the day.

On the menu there was the signature Gaucho steaks served with our ever-famous chimichurri sauce, paired with outstanding sides, including garlic and herb butter lobster, tomato salad and, of course, our perfect chips. The wine list features full-bodied Argentine malbec, some crisp whites and – if you’re really looking to celebrate – we have a limited number of Rare Barrel Mourvedre from South Africa in large-format magnum.

Reservations in advance were available on Open Table and there were plenty of opportunities for walk-in bookings.

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The Glenfarclas Distillery was first established in 1836 and, having been taken over by the Grant family in 1865, is currently in their fifth generation of family ownership. Glenfarclas are dedicated to the art of taking time: they wait, learn and perfect, resulting in some of the finest Highland Single Malt Whisky.


Glenfarclas provides The Orchard™ at The Cheltenham Festival with a cocktail bar, offering a variety of whisky cocktails available to Club Enclosure racegoers.

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For a glass of world-renowned English sparkling wine, make Nyetimber’s beautifully reimagined 1968 Routemaster Bus a must-visit destination at Cheltenham. Stop by and enjoy their range of sparkling wines including Classic Cuvee MV, Rosé MV, Blanc de Blancs 2015 or Cuvee Chérie MV. Savour the wine on the top deck of the Bus overlooking the Orchard, or in the beautifully decorated garden area below.

Nyetimber is a pioneer of the English Sparkling Wine industry, being the first to plant the three celebrated grape varieties at the estate in 1988. They now have 11 estate-owned vineyards, spanning across West Sussex, Hampshire and Kent.

The Nyetimber Bus will provide the perfect place to enjoy the action at one of the most anticipated events of the Jump racing calendar.

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Since 2009, Parfums de Marly has been reinstating the glory of Haute Parfumerie. A House of Haute Parfumerie, born from the dream of a man who loves fine materials, history, and freedom.Parfums de Marly revives the splendor of the lifestyle of Château de Marly, a place dedicated to pleasure and celebration. A House of Haute Parfumerie respecting French savoir-faire, with audacious compositions of noble ingredients.

The refinement of the 18th century through a prism of modernity. Parfums de Marly celebrates modernity tinged with classicism in compositions that dare to go beyond trends. Each fragrance expresses a singular vision of elegance and timeless refinement.

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Quintessentially is the world’s leading luxury lifestyle management group, granting unprecedented access, expert advice, and exclusive privileges for discerning individuals and brands.  

With an extensive network of in-house specialists and over two decades of expertise in bespoke concierge services, anything – and everything – is possible for its private members and corporate clients. From booking a once-in-a-lifetime trip to securing a place on an invite-only guestlist – they fulfil every request with exceptional attention to detail.  

This will be the first year that Quintessentially has a physical presence at The Orchard, where they’ll be hosting live events and offering refreshments throughout The Cheltenham Festival, with much more to be announced very soon.  

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House of Clarity

This year, Cheltenham welcomes luxury alcohol-free specialists, House of Clarity, to The Orchard™ enclosure. A British powerhouse that celebrates customer preferences and supports its clients in presenting a privilege of choice.

Underpinned by creativity, passion and professional industry knowledge, their collection features world-renowned, award-winning products. Working closely with global partners, House of Clarity offers inclusive and sustainable beverages that do not compromise taste, enjoyment, or experience. 

Join House of Clarity as they unveil an exclusive menu boasting intricate flavours and additional health benefits. With the endorsement of esteemed mixologists and sommeliers, this is an event not to be missed!

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Become a partner

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To enquire about featuring in The Orchard™ at The Cheltenham Festival, please contact us today.


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