Introduced in 2019 to great acclaim The Orchard™ provides the opportunity for the racecourse to work with exclusive partners delivering racegoers an additional, premium experience alongside the racing.
This exciting addition at The Festival™ allows our partners to showcase their brands to a perfectly aligned audience.
The Orchard is available to Cheltenham’s Annual Members, Owners, and Trainers, Hospitality clients, Club Enclosure badge holders and invited celebrity guests.
In 2019 The Orchard showcased leading brands including Bentley Motors who celebrated their centenary, Boodles Jewellers who showcased the finest of their collections, Glenfarclas Single Malt Whisky had their own cocktail bar, John Lewis and Partners who provided make-up experiences and English sparkling wine producer Nyetimber who were represented with their Routemaster bus bar.
In 2024 we expect to grow The Orchard™ further and increase the opportunities for brands to be represented.