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The Slow Fashion Awards

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The Slow Fashion awards celebrate vintage and borrowed items, as well as investment pieces that can be passed down through generations.

We encourage all racegoers to showcase their unique and personal style, and to share the stories behind their amazing outfits with friends, family and on social media.


The awards will be open from 10:30am until 2:15pm to all racegoers on Wednesday 13 March.

Visit our Style Pod in the Plaza during this time and have your photo taken from one of our official team. We can't wait to see the incredible fashion on display!

Terms & Conditions Apply.

Fast horses, slow fashion. Rosie Tapner on The Slow Fashion Awards on Style Wednesday ahead of this year's Cheltenham Festival.


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Winner's prizes include:

- Boodles Jewellery, Be Boodles Double Motif Rose Gold Pendant worth over £4,000!
- Ellenborough Park, Cotswold Bed & Breakfast Stay in The Lodge
- 2 x Queen Elizabeth II Tickets, Ladies Day Epsom 2024
- 2 x Club Tickets, Cheltenham Festival, Style Wednesday 2025
- Nyetimber Classic Cuvée

Runner’s prizes include:

- Parfums de Marly, Delina Gift Box
- Holland Cooper £500 Voucher
- House of Cavani £250 voucher
- Nyetimber Classic Cuvée
- 2 x Tatts Tickets, Style Wednesday 2024
- 2 x Tatts Tickets, Style Wednesday 2024
- 2 x Garden Club Tickets, Ladies Day Aintree 2024
- 2 x Grandstand Enclosure Tickets, Ladies Day Epsom 2024

*To be split across 2nd and 3rd place

Slow Fashion Awards Judges 2024

After gracing the front cover of Vogue at the age of 16, Rosie worked as a top international model for 10 years before turning her attentions to TV presenting in the sporting sphere.

Rosie now presents at key events at home and internationally such as the Cheltenham Festival, Aintree Grand National, Epsom Derby, Royal Ascot, Longines Global Champions Tour, Burghley Horse Trials and the Saudi Cup.

She is known for her engaging interview style, her ‘can do’ attitude and her magnetic yet down-to-earth demeanour.

A day off for Rosie is climbing a mountain or swimming in a cold river!





Gabriella Baker is a seasoned Fashion Consultant, with over over a decade of experience.

Excelling in meticulous attention to detail, trend forecasting, and possesses a wealth of industry experience.

Her portfolio includes diverse projects, ranging from styling brand campaigns and catwalks to personal styling.


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Prize Sponsors 2024

Boodles was established over two centuries ago and enjoys an illustrious reputation based on innovative design and quality craftsmanship. The family-run fine jewellery house specialises in diamonds and precious gemstones and epitomises the best of British design. Classic and contemporary all at once, Boodles offers everything within the fine jewellery universe, from beautifully crafted engagement rings to wonderful one-of-a-kind collections.


Steeped in history and boasting 90 acres of glorious grounds, Ellenborough Park is nestled between the Cotswolds' highest point and the gallops of Cheltenham Racecourse. Our sumptuous manor house has been lovingly restored to its original five-star glory and is now home to laid-back dining experiences, a soul-soothing spa and rooms brimming with country house character.




To Celebrate Style Day at Cheltenham Races, our Fashion Partners, Holland Cooper are delighted to be giving away a £500 voucher to one lucky winner.


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House of Cavani offer contemporary fashion and formalwear that you will be proud to have in your wardrobe. Boasting a range of classic smart wear that you can wear during the finer moments of life, House of Cavani has a range of clothing that the modern racegoer needs to feel dapper.


Win a £250 giftcard with our menswear style partner House Of Cavani. Known for styling ITV star Chris Hughes and many more, make sure you’re looking your best for Style Wednesday with their Race Day ready collection online here.


Nyetimber are proud to support Cheltenham’s Slow Fashion initiative. With vineyards across Sussex, Hampshire and Kent, for over 35 years, Nyetimber has had a single aim: to make the finest English sparkling wine, one to rival the very best in the world. We’re determined that enjoying a glass of Nyetimber should never come at the expense of the land that we cultivate, which is why we’re committed to a sustainable and holistic approach to our land, resources and the carbon footprint involved in producing our outstanding English sparkling wines.


Discover the universe of Parfums de Marly. A House of Haute Parfumerie, born from the dream of a man who loves fine materials, history and freedom.
Modern creations tinged with classicism,that dare to go beyond trends.
A traditional savoir-faire, a touch of elegance, a note of audacity.


Mastering your look


Mastering your Style Wednesday look

As Style Wednesday approaches, and we celebrate 100 years of the Boodles Cheltenham Gold Cup, it's an occasion to showcase your sartorial elegance and sophistication. We will delve into the world of classic race day styles, from refined colour palettes to iconic accessories and impeccable tailoring.

Whether you're a seasoned attendee or a first-timer, join us as we uncover the secrets to mastering classic race day looks that never go out of style.



When it comes to Festival style, there is a lot to think about. But Jade says it’s all down to you: “If you look good, you feel good. It isn’t about chasing trends. It’s timeless. Longevity, practicality, and quality are most important.”

There are endless outfits to choose from, but as a veteran of the Festival, Jade has the answer: “Cheltenham is a showcase, it’s the time to dress to impress. You need to bring a look which is right for the races that can also last you for seasons to come because it is forever in fashion.” she said.

If you really want to nail the Festival fashion, then there are some things you cannot go without. The racecourse is notoriously wet and windy, and many first timers can get caught out by the conditions. For Jade it is all about layers so that you can enjoy your race day to the fullest: “I always say layer up.”


“You will be outside most of the day, so you need something practical, tights under trousers, no one can see them, I always wear my thermals, a thin roll neck under a roll neck makes such a difference.”


Who says practicality forgoes style? Jade accessorises with her favourite pieces. She says “A key accessory that I simply can’t live without at the races would be gloves… It’s always so much colder than you think, so they will not only keep you warm and finish your outfit beautifully.”


Jade adds “Another accessory that really finishes off a look for me is a silk scarf. Our silk scarves are made in England and come in a variety of beautiful colours and prints that are designed to complement all our tweed and tailoring.”

While The Festival is inclusive of everyone’s individual style, there are some things to steer clear of to make the best of your time at Cheltenham. Jade says, “Dress for the weather. It isn’t going to be a day where you can wear a silky dress, it is about outerwear.” Stay away from bare legs, floaty skirts, and thin materials. “The worst thing is when you are so cold, and you can’t get warm.”


Also, sensible shoes. “You’re going to be on your feet for most of the day, moving around the racecourse and trying to see as much as you possibly can. I always wear shoes that I know I can last all day in; it makes such a difference to your experience.”

Jade’s go-to brand is obviously, Holland Cooper. “I love seeing all the different people wearing our collections, it’s great that we cater to so many different styles with our now extensive range of collections”.


If you want to stand out, it’s all about the tweed, our Heritage Collection and our hero signature pieces such as the HC Trench, Regency, Knightsbridge, and Capes are all classics.


Holland Cooper is the obvious choice for this season’s luxury fashion partner, the brand is synonymous with racing style, and will ensure you are fully racing ready, classic timeless style our forever fashion pieces will not disappoint.

Get dressed with House of Cavani

We really think a smart overcoat makes almost any outfit look instantly smarter. You can wear one over stuff you already have, they will last for years and keep you warm so it’s a worthwhile investment.

Our advice for first timers is to use what you already have and then add a little bit of “Cheltenham accessory”. Most men have either a suit at home, or some form of trouser/shirt/jacket that works. From there your proper national hunt accessory is a flat cap but our favourite investment is a new tie. A new tie can make an old suit feel like a new one.


How often do you get complimented on your hat? coat? shoes? You will on a good tie!

You will rarely look smarter than when you are wearing a good suit.
Otherwise simply be smart, be comfortable, be warm, and maybe wear one thing that makes it feel more ‘racing’ or more ‘Cheltenham’. Even some lucky socks or cufflinks could do.

Maybe we are stating the obvious again but two things spring to mind.
1) Wear what fits! Your nicest jacket that doesn’t fit, will look worse than something that does fit.
2) Test run the new shoes! Blisters put a damper on the day and slow you down. By all means buy a nice new pair of shoes but wear them in. We have made this mistake and your friends don’t want to piggyback you home.

It’s all about a Flat cap. A navy will be most versatile and a give you a smarter look (if it's waterproof even better). A Tweed flat cap is more National Hunt, and more Cheltenham, but it’s a little harder to match – you’d probably want to be wearing tweed or similar colours.

Look and feel smart. Wear something that’s a little ‘different’, you are not off to work! And Enjoy it. We absolutely love the feeling on raceday as you leave the house dressed up, cash in your pocket, and a big day of racing ahead!

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