Skip to main content Skip to site footer

The Orchard

The Orchard_Square (1).jpg

AN EXCLUSIVE EXPERIENCE FOR CLUB ENCLOSURE RACEGOERS 

The Orchard is a premium and unparalleled experience for racegoers that hosts a range of luxury brands for racegoers to soak up whilst enjoying four incredible days of Jump racing. The Orchard is available to Club Enclosure ticket holders, including Hospitality guests, Owners and Trainers, and all Cheltenham Annual Members. 

Situated in the heart of the Tented Village, The Orchard delivers top-class entertainment with premium and unique experiences for racegoers to make the most of their day at The Cheltenham Festival.

Boodles

Since 1798, Boodles has represented the epitome of fine British jewellery. Still a privately-owned family business, Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation.

Every piece of Boodles jewellery is designed and hand-finished in Britain. There is an emphasis at Boodles on provenance: we take pride in being able to trace our diamonds all the way back to source, and on using gold of a Single Mine Origin. At once classic and contemporary – and always distinctive – Boodles is perhaps best known for Raindance; the iconic ring which was recognised by the V&A Museum and entered into its permanent collection. This year the Raindance collection celebrates its 25th year, and to commemorate this, Boodles will be launching ‘Raindance 25’.

The Boodles showroom in the Cheltenham Orchard showcases some of our latest high jewellery designs, alongside some much-loved classics. Whether you're looking for something special or simply browsing, we would love to invite you to visit Boodles during the Cheltenham Festival.

View Website

BOTTLEGREEN

Bottlegreen has 35 years’ expertise in adult-inspired soft drinks. Every product is crafted using specialist processes traditionally employed by winemakers, ensuring flavour is central to the brand. All bottlegreen variants are made with Cotswold spring water drawn from an on-site spring and are free from artificial flavours, colours, sweeteners and preservatives.

Come and visit our bottlegreen bar at The Orchard™, serving extraordinary cocktails and delicious soft drinks. Step into our world of bottlegreen to relax & indulge.

Visit Website

Brooklands Watch Company

Brooklands Watch Company has created a limited-edition racing chronograph celebrating the record achievements of Thoroughbred racehorse Golden Miller. Owners of the Swiss-made Golden Miller chronograph will wear a piece of racing history: its buckle is made from an aluminium alloy from an original horseshoe worn by the champion steeplechaser in 1934. The caseback displays lucky seven blue and yellow sapphires - the racing colours of Golden Miller's singular owner Dorothy Paget. The watch presentation box includes an invitation from The Jockey Club to the Cheltenham Gold Cup 2026,

A partnership with The Jockey Club, limited to just 100 watches, The Golden Miller Racing Chronograph is displayed in the Orchard throughout this year’s Cheltenham Festival and on sale from 9am on 11th March, exclusively from brooklandswatches.com.

 
Visit Website

Debenhams

Rooted in rich heritage, and known for celebrating its sense of community, Debenhams continues to cultivate its legacy as Britain’s Online Department Store, bringing front-running fashion & beauty direct to your door.

When you look good, you feel good – so why not head along to Debenhams Day Spa at The Orchard™ to refresh your look between races? For one week only, our glam team are on-hand to keep complexions perfect and your hair on a high, treating Cheltenham Festival-goers to complimentary hair & makeup touch ups, plus more to explore.

Visit Website

Glenfarclas

The Glenfarclas Distillery was first established in 1836 and, having been taken over by the Grant family in 1865, is currently in their fifth generation of family ownership. Glenfarclas are dedicated to the art of taking time: they wait, learn and perfect, resulting in some of the finest Highland Single Malt Whisky.

Glenfarclas provides The Orchard™ at The Cheltenham Festival with a cocktail bar, offering a variety of whisky cocktails available to Club Enclosure racegoers.

View Website

Holland Cooper

Holland Cooper has long been synonymous with race day elegance - where timeless British tailoring meets modern sophistication. Designed and meticulously crafted in England, our tailoring represents the pinnacle of British-made luxury, combining heritage craftsmanship with contemporary style.

Proudly born in the heart of the Cotswolds, just moments from Cheltenham, Holland Cooper is deeply connected to the countryside that inspires every collection. Each piece is expertly cut from the finest fabrics, showcasing the precision, structure and enduring quality that define the brand. From our iconic blazers and equestrian-inspired coats to statement accessories, every design captures the confidence and refinement of modern British style.

This season, we invite you to experience the artistry of our British-made tailoring at The Orchard during the Cheltenham Festival - a celebration of craftsmanship, heritage and unmistakable elegance.

Visit Website

Become a partner

Aston Martin_Dual (1).jpg

WOULD YOUR BRAND LIKE TO FEATURE?
To enquire about featuring in The Orchard™ at The Cheltenham Festival, please contact us today.

BECOME A PARTNER