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The Festival™



The Orchard™ is a uniquely themed area hosting a range of luxury brands for racegoers to soak up whilst enjoying four incredible days of Jump racing. The Orchard™ is available to Club Enclosure ticket holders, including Hospitality guests, Owners and Trainers, and all Cheltenham Annual Members. 


Situated in the heart of the Tented Village, The Orchard™ delivers top-class entertainment with premium and unique experiences for racegoers to make the most of their day at The Festival™.

Hospitality in The Orchard™

Your own private Pod, based in The Orchard™. Pods accommodate 12 - 20 guests and offer you a relaxed dining option and private balcony. Throughout the day, enjoy the atmosphere of The Orchard™, including a live DJ and premier shopping while watching world-class racing. 


We welcomed the following premium brands to The Orchard™ at The Festival™ 2020


Bentley Motors was founded in 1919 by WO Bentley. From the beginning, Bentley’s extraordinary cars have always been designed and built by exceptional people using the finest of materials.


The Bentley area within The Orchard™ will immerse you into the future of the extraordinary journey, communicating the magical infusion of craftsmanship, innovation, and sustainability.

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Boodles was established over two centuries ago, and is a British fine jeweller with a truly individual personality and a committed focus to achieving excellence in all facets of design, craftsmanship & service.


Boodles is a premium jewellery brand showcasing a range of their products on display and available to purchase - it's a great place to visit after placing a winning bet!

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Country and Town House Magazine

Country & Town House is the only monthly luxury magazine to target affluent ‘double lifers’, who enjoy the very best of country and city living. Celebrating the best of British lifestyle and luxury, each issue celebrates the finest fashion and style, culture and events, homes and interiors, food and travel, with extra editions dedicated solely to schools, watches and jewellery, the best hotels, interiors, plus the annual Great British Brands book.


Country & Town House is thrilled to be the official media partner for The Orchard and will be working with William & Son for The Festival. 

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Fine Wine Partners

Fine Wine Partners will feature 16 wines of their iconic, award-winning portfolio, including, Houghton Jack Mann Cabernet, Petaluma Yellow Label Hanlin Hill Riesling, and Grant Burge Meshach Shiraz.


Racegoers can enjoy a masterclass and purchase their collections. Fine Wine Partners represent some of the most highly-renowned and respected wineries within Australia.

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Glenfarclas Single Malt Whisky is a family run business, creating whisky for over 150 years and are renowned for that unforgettable taste of their Highland Single Malt Scotch Whisky. 


Glenfarclas provide The Orchard™ at The Cheltenham Festival with a cocktail bar, offering a variety of whisky cocktails available to Club enclosure racegoers. 

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Holland & Holland

Since 1835, Holland & Holland has excelled in making the finest bespoke shotguns and rifles. As a gunmaker, we strive to instill the values of quality craftsmanship, tradition, and modern innovation, into each and every gun we make.


Holland and Holland’s excellence has been recognised by royalty across the globe. Today, we are proud holders of two Royal Warrants. The perfect combination of art and functionality, a Holland & Holland brings together the best in refinement, innovation, and skill. Set in 130 acres of open countryside, the Holland & Holland Shooting Grounds have been providing world-class tuition since 1932.


The Holland & Holland Shooting Grounds offer unparalleled country experiences for private or corporate bookings. Whether you are seeking peace and quiet or a place to spend time with your family, the grounds offer the perfect escape from the city without venturing outside London.

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Proud champions of sporting excellence, Nyetimber will be serving their celebrated collection of sparkling wines. The beautifully reimagined 1968 Routemaster bus, welcoming guests aboard to enjoy a glass of award-winning wines including; Classic Cuvee Multi-VintageRosé Multi-Vintage or Blanc de Blancs 2013 from the luxurious surrounds of the top deck. 


The Nyetimber will provide the perfect place to enjoy the action at one the most anticipated events of the Jump racing calendar.

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Parfums De Marly

Parfums de Marly draws its inspiration from the century which celebrated the pinnacle of French elegance: the 18th century, the reign of perfume.


Parfums De Marly will be showcasing their Delina, Delina Exclusif and Athalia for women collections, as well as their masculine collections including Kalan, Layton and Pegasus.


Founded in 2009 by Julien Sprecher, whose love of perfumes was passed down from his father. He was also unfailingly influenced by the history of the palace and gardens of Versailles near to where he was born and raised. 


Each essence has its own personal olfactory experience, which leaves a trace of French elegance.

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The Jockey Club Air

Helipad has supported The Jockey Club for over 40 years, providing safe helicopters, air traffic management, fire cover, refuelling for aircraft, hospitality and chauffeur services. 


To book a personal helicopter transfer to the Cheltenham Festival or any other event, email or phone 01242 378 266


For private jet and helicopter sales, email or click here.

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Would your brand like to feature?

To enquire about featuring in The Orchard™ at The Festival™, please contact us today. 

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