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The Festival™



The Orchard™ is a premium and unparalled experience for racegoers that hosts a range of luxury brands for racegoers to soak up whilst enjoying four incredible days of Jump racing. The Orchard™ is available to Club Enclosure ticket holders, including Hospitality guests, Owners and Trainers, and all Cheltenham Annual Members. 


Situated in the heart of the Tented Village, The Orchard™ delivers top-class entertainment with premium and unique experiences for racegoers to make the most of their day at The Festival™.

Ana de Costa

Established in London in 2005, Ana de Costa is a true artist, blurring the boundaries between fine jewellery and art and passionately re-defining the way that fine jewellery is designed and worn by women. The House is proud to champion British craftsmanship and exceptional gemstones.


Ana's work is collected and commissioned by private clients, including movie stars and international Royal families. Rolls-Royce also commissioned Ana to collaborate on a project to celebrate the launch of Dawn.


Ana is delighted to be showcasing her collections in The Orchard and will also be unveiling her new collection designs, all available to purchase during the Festival.

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Bentley’s extraordinary cars have always been designed and built by exceptional people using the finest of materials.

As a brand Bentley are constantly looking forwards,and now they are on an extraordinary journey into the future – a future in which sustainability will be paramount. They have made significant leaps forward, from concept cars featuring electric powertrains to subsequent launches of Bentley hybrid vehicles.

The Bentley area within The Orchard™ will immerse you in the future of extraordinary journeys, complete with experiential zones and a personal consultation space. View the commanding Bentayga Hybrid, as well as the breathtaking Continental GT Speed and captivating Flying Spur.

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Boodles was established over two centuries ago, and is a British fine jeweller with a truly individual personality and a committed focus to achieving excellence in all facets of design, craftsmanship & service.


Boodles is a premium jewellery brand showcasing a range of their products on display and available to purchase - it's a great place to visit after placing a winning bet!

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Fine Wine Partners

Fine Wine Partners will feature 16 wines of their iconic, award-winning portfolio, including, Houghton Jack Mann Cabernet, Petaluma Yellow Label Hanlin Hill Riesling, and Grant Burge Meshach Shiraz.


Racegoers can enjoy a masterclass and purchase their collections. Fine Wine Partners represent some of the most highly-renowned and respected wineries within Australia.

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The Fitzdares Club

The Fitzdares Club was created as a pop-up in 2018 for passionate fans to watch live sport in both comfort and luxury. As it moved across London’s most exclusive clubs, via Wentworth and Glorious Goodwood its popularity grew and so did the need for a permanent location. In 2020 Fitzdares then settled on it’s original home, a safe haven in the heart of London, Mayfair.

There is no better place to savour delicious food, wine, and most crucially, sport. Nine state-of-the-art televisions adorn the chic club walls showing sport throughout the day. Any sport can be screened at your request, although our Racing Room is dedicated exclusively to the Sport of Kings.

The Fitzdares Club Partners Bar is an invitation only area within The Orchard™.

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Glenfarclas Single Malt Whisky is a family run business, creating whisky for over 150 years and are renowned for that unforgettable taste of their Highland Single Malt Scotch Whisky. 


Glenfarclas provide The Orchard™ at The Cheltenham Festival with a cocktail bar, offering a variety of whisky cocktails available to Club enclosure racegoers. 

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For a glass of world-renowned English Sparkling Wine, make Nyetimber’s beautifully reimagined vintage Routemaster bus a must-visit destination at Cheltenham. Stop by and enjoy their range of sparkling wines including Classic Cuvee MV, Rosé MV, Blanc de Blancs 2014 or Cuvee Chérie MV. Savour the wine on the top deck of the bus overlooking the racecourse, or in the beautifully decorated garden area.


Nyetimber is a pioneer of the English Sparkling Wine industry, being the first to plant the three celebrated grape varieties at the estate in 1988. They now have 11 estate-owned vineyards, spanning across West Sussex, Hampshire and Kent.


The Nyetimber Bus will provide the perfect place to enjoy the action at one the most anticipated events of the Jump racing calendar.

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Parfums De Marly

Parfums de Marly draws its inspiration from the century which celebrated the pinnacle of French elegance: the 18th century, the reign of perfume.


Parfums De Marly will be showcasing their Feminine and Masculine collections.


Founded in 2009 by Julien Sprecher, whose love of perfumes was passed down from his father. He was also unfailingly influenced by the history of the palace and gardens of Versailles near to where he was born and raised. 


Each essence has its own personal olfactory experience, which leaves a trace of French elegance.

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Would your brand like to feature?

To enquire about featuring in The Orchard™ at The Festival™, please contact us today. 

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