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The Festival™ presented by Magners

JC - The Orchard Logo v2.jpg

New for The Festival 2019

For The Festival 2019, we were pleased to host a new and exciting addition to the Club Enclosure: The Orchard™.


Available to those in the Club Enclosure, Hospitality, Owners and Trainers and to Cheltenham’s Annual Members, The Orchard offers a fun, unique area from which to enjoy the racing - a first in British horseracing.


The Orchard™ provides us with the opportunity to work with a range of partners to allow The Festival racegoers an additional, premium experience alongside their day.


“We have been working on bringing The Orchard to life for a few years now and I am really excited that at this year’s Festival our dream will become a reality. All of our partners are doing some really fun activations, so whether it be a whisky cocktail in the Glenfarclas Cocktail Bar or a make-up touch-up, courtesy of John Lewis I am sure this will be an essential area to visit.”

Ian Renton, Regional Director of South-West 



100% authentic Irish cider Magners, the presenting partner to The Festival and exclusive Gold Cup sponsor, have created 'Ciderland’ celebrating the very best of Cheltenham and Irishness at the leading Anglo-Irish event in the UK.



Boodles, sponsors of the Boodles Juvenile Handicap Hurdle (registered as the Fred Winter) will display their jewellery – a great place to visit after placing a winning bet!



John Lewis & Partners will be hosting a beauty lounge for all those make-up essentials. Martin Bundy, Cheltenham Branch Manager for John Lewis & Partners added: “As a new resident in town John Lewis & Partners are delighted to be launching a beauty and fragrance lounge within The Orchard.”



Glenfarclas Single Malt Whisky will be hosting a cocktail bar with a selection of whisky cocktails.



English Sparkling wine producer Nyetimber will be represented with their Routemaster bus, which doubles as a bar. 



Bentley has enjoyed an affinity partnership with The Jockey Club since 2016. 2019 is Bentley’s 100th year, and as part of our celebration, they will showcase their heritage as well as their latest models in The Orchard, including the new Continental GT Convertible. 


would your business or brand like to feature in the orchard™ at the festival 2020?


For more information, or to enquire, our Regional Head of Partnerships, Carey Weeks can be contacted by calling 01242 537 653 or emailing


Or please complete the contact form below.


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