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The Festival™ presented by Magners

JC - The Orchard Logo v2.jpg

For The Festival 2019, we were pleased to host a new and exciting addition to the Club Enclosure: The Orchard™.


The Orchard offers a fun, unique area from which to enjoy the racing and is available to those in the Club Enclosure, Hospitality, Owners and Trainers and to Cheltenham’s Annual Members.


Situated in the heart of the tented village The Orchard™ delivers top-class entertainment and premium and unique experiences for racegoers to enjoy and make the most of their Festival experience.


2019 welcomed everything from the finest English Sparkling Wine at the Nyetimber Routemaster bus, whisky cocktails in the Glenfarclas bar, make-up essentials courtesy of John Lewis & Partners and Bentley’s latest models on show. See more below:



100% authentic Irish cider Magners, the presenting partner to The Festival and exclusive Gold Cup sponsor, created 'Ciderland’ and celebrated the very best of Cheltenham and Irishness at the leading Anglo-Irish event in the UK.



Boodles, sponsors of the Boodles Juvenile Handicap Hurdle (registered as the Fred Winter) had a range of jewellery on display and available for purchase – a great place to visit after placing a winning bet!



John Lewis & Partners hosted a beauty lounge for all those make-up essentials.



Glenfarclas Single Malt Whisky provided a cocktail bar with a selection of whisky cocktails.



English Sparkling wine producer brought along their Routemaster bus, which provided a great place to watch the racing and enjoy the finest English sparkling wine.



Bentley has enjoyed an affinity partnership with The Jockey Club since 2016. 2019 is Bentley’s 100th year, and as part of our celebration, they will showcase their heritage as well as their latest models in The Orchard, including the new Continental GT Convertible. 


would your business or brand like to feature in the orchard™ at the festival 2020?


For more information, or to enquire, our Regional Head of Partnerships, Carey Weeks can be contacted by calling 01242 537 653 or emailing


Or please complete the contact form below.


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