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The Festival™

The shopping experience at The Festival™ offers an ideal opportunity to explore a diverse range of products with something to suit every taste and budget.


As we weren't on course this year, we wanted to bring the Shopping Village to you! Browse our trade stands below, including exclusive Festival offers.

Armstrong Fine Art

15% discount on any purchases before or during the week of the Cheltenham Festival, discount also offered on commission work too.

Quote CHELTENHAM 2021 to receive the offer.

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Atlas and I

15% off all racing prints from 12 - 19 March inclusive.

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20% off all online orders, just use the code BHOID20 at the checkout.

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Bredon Hill Country

10% off Guinea Jackets and Gilets during Cheltenham Festival 16 - 19 March 2021. Use code Festival21 at the checkout.

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Browne & Daughters

A free matching wool skirt when you purchase a coat before May 2021. Visit their website to shop the offer.

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Butler Stewart

Free P&P on orders, use promo code FREEDELIVERY at the checkout.

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Clare Brownlow

Pheasant Feather Art by Clare Brownlow.

Save 10% off all prints and products, use code CHELT21 at the checkout.

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Conversation Pieces

10% off NEW publication “Heading into the Country, Cheltenham” by David Mouse Cooper. Offer ends 22 March 2021.

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Daniel Crane Sporting Art Ltd

Visit their website to shop current offers.

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Delanns Jewels

10% discount and free P&P on all non-sale items over £100, use code Delanns10 at the checkout, offer is available until the 29 March 2021.

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Free P&P when using code Cheltenham21 at the checkout.

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Equestrian Art International

Free gift voucher of £100 off the price of any painting purchased off their website priced at less than £1000 or a Free gift vouchers of £250 off the price of any painting purchased from their website over £1000.

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Fairfax & Favor

Free postage and packaging. 

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Fry's Teak Garden Furniture

Free delivery to UK mainland on items ordered between 16 - 19 March 2021.

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Graham McCartney Millinery

Exclusive 20% off valid until 31 March, use code CHELTENHAM2021 at the checkout.

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Hicks & Brown

Free UK shipping, use the code CheltFestShip at the checkout.

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Hiho Silver

10% off when entering the code FESTIVAL21 at the checkout, valid until the 30 April 2021 and code cannot be used in conjunction with any other offer.

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John Fitzgerald

Equestrian Artist & Sculptor

Free shipping worldwide with Artwork purchased during The Festival 2021. 

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Jonny Beardsall Millinery

Free P&P on their website from 16 - 19 March 2021.

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10% discount using the code: CHELT10

Terms and Conditions:
Valid 12/03/2021 – 19/03/2021 on purchases of full price items only at
Not including Friends of Joules products. Visit for full terms and conditions.

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Laland and Bo

Offers throughout March until the 28 are:

  • Buy one British Fedora buy another half price with free delivery to one address
  • 10% off all jewellery and a selection of gifts


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Laurie & Jules

An amazing 20% discount and free shipping, this is valid on all purchases across their website with the code FESTIVAL, offer runs from 12th March - 30th April 2021. 

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New Spring Summer 2021 collection now available. 

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Check out our Special Offers page to see all of the very best and latest Montana offers. 

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Mr Fox

Bring a layer of luxury to your wardrobe, we are producing timeless yet contemporary pieces that are responsibly sourced slow fashion.  

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Peachy Belts

Free postage and packing when quoting the code CHELT21 at the checkout. 

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Really Wild Clothing

Archive Sale PLUS 15% off Full Price Items and SS21 NEW COLLECTION. 

Please note, only on RW own branded items and only valid 12-19 March 2021

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Scarlett Woods

20% off all items using code FESTIVAL20 between 12 -19 March. 

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Sculpture to Wear Ltd

Makers of the Finest Equestrian Jewellery. Established 1990. 

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Free UK postage for orders over £50.

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Susie Pringle Cashmere & Accessories

10% off all orders placed on the Gold Cup Day, 19 March using discount code the-jockey-club-festival

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Timothy Foxx

10% off all online orders using code FESTIVAL21. Valid until 28 March 2021. 

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10% off when using the code WGCGC10 at the checkout. 

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World Secrets

Get FREE postage and packaging for Festival Week.

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Yvette Jelfs - Noble Headwear

Purchase one-of-a-kind, unique pieces that are British-made, including:

  • Hats from £80
  • Cashmere from £80
  • Real Fur Stoles £120


5% of sales will be donated to Racing Welfare. Please email Yvette who will personally send you images & prices.

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10% off the entire website including free P&P using code CHE10. Valid until 31 March 2021. 

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Book your tickets today

The Cheltenham Festival 2022

Tuesday 15 - Friday 18 March 

Buy Now

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