The four days of the Cheltenham Festival attracts nearly 300,000 racegoers. It goes without saying that with 120,000 residents in town our event has a significant impact on those who live and work here.
For some it is the highlight of the year, for others, we recognise our big event comes with its inconveniences.
The Love Our Turf campaign is designed to improve the impact racegoers have on the local community and to also improve our customers journey experience.