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Better Value

Providing good value to our customers


Great value

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Better value

We want as many people as possible to be able to enjoy everything that makes a day at Cheltenham so special.

That’s why we’re continuing to offer a range of ways to make your visit go further throughout the 2026/27 season.

Reduced Ladies Day ticket price

Ladies Day returns in 2027 with a reduced ticket price, making it even more accessible to experience one of the most distinctive days in the Cheltenham calendar.

RacePass 

Our RacePass continues to offer racegoers aged 18–24 the chance to enjoy Cheltenham for less. 

RacePass holders receive 50% off tickets for 14 of our 16 racedays, including Ladies Day and St Patrick’s Thursday during The Cheltenham Festival. 

It’s designed to make experiencing live racing at Cheltenham more accessible to the next generation of racing fans, whether you’re a regular racegoer or visiting for the first time.

Find out more 

Annual Membership 

Our Annual Membership continues to offer value across the Cheltenham season, giving members the opportunity to enjoy a full year of racing and everything else that comes with being part of the Cheltenham community. 

With benefits across the season, membership gives you more opportunities to enjoy Cheltenham beyond The Festival. 

Find out more

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Room To Race

We have teamed up with Venatour Sport Travel to create Room to Race, a concierge service for all budgets, looking after all your needs from hotel transfers and ticket options, to post racing evening events. Make your trip unforgettable and take all the stress out of researching your travel and local accommodation options by using our personalised one stop shop for the Festival.

Book now with a deposit and lock in your plans early.

Book Now

General Admission +

For customers who want more than a standard ticket offer but are not looking for full hospitality we are delighted to offer The Racing Lounge: (available at The November Meeting, New Years Day and Cheltenham Festival).

Located at the heart of the Tented Village, this new facility is the ideal base for the genuine horse racing enthusiast wanting a guaranteed level of comfort, away from the hustle and bustle of the big race day crowd.

Includes:

  • Welcome hosts
  • A racecard, an official Festival pin badge and £15 food voucher
  • In-person Morning Preview with racing personalities
  • Feature race Festival trophies photo opportunity
  • Exclusive Racing Lounge guest competitions – including a Tipping Contest and Losing Ticket Draws
  • Big Screens and comfortable seating, at tables or on sofas

Book Now

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