For the customer

Attendance & comfort

We’re continuing to carefully manage attendance at The Cheltenham Festival, with a racecourse capacity of 66,000 racegoers.

This helps us strike the right balance between the atmosphere that makes the Festival so unique and the comfort of those attending.

Alongside this, we’re continuing to invest across the racecourse throughout the season.

More Cheltenham Retreat

Following its introduction, the Cheltenham Retreat will be available across more Cheltenham racedays, providing another place to relax, meet friends and enjoy the atmosphere away from the crowds.

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Continued investment in our bars

We’ve continued to invest in our General Admission facilities, with every bar within the main Grandstand now refurbished or updated since 2024.

These improvements are part of our ongoing investment in the racecourse, creating more welcoming and comfortable spaces for you to enjoy throughout the season.

More covered seating

We’re continuing to introduce more covered seating across the racecourse, giving you more opportunities to take a break, meet friends and enjoy the day whatever the weather.

Continuing to improve how you experience the action

We’re also continuing improvements to our PA systems and racecourse TV screens, helping you stay connected to the racing, latest updates and atmosphere wherever you are around the course.

Ladies Day - Back for more

Following the hugely successful relaunch of Ladies Day in 2026, we’re delighted to continue building on the day in 2027.

Wednesday 17 March 2027

Ladies Day returns with the style, glamour and atmosphere that made it such a success in 2026, alongside a brilliant day of world-class jump racing.

And in 2027, Ladies Day falls on St Patrick’s Day, adding an extra reason to celebrate and making it a particularly special day to be at Cheltenham.

We’ll continue to develop the experience in 2027, with more to enjoy both on and off the track.

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