- New customers only. This promotion is not available to customers who open new accounts & deposit funds with Prepaid Cards, Moneybookers, InstantBank, Paypal, Paysafe, Neteller or Skrill.
Before you continue
Generic error message
The selected items have been added to your basket
View BasketYour Basket will expire in time minutes.
Ladbrokes offers top-tier immersive experiences and free bet promotions for the Cheltenham Festival, and they will be back again 2026 with some incredible new deals for new and existing customers. With the Jockey Club, new customers can claim Ladbrokes’ best offer, by signing up for the festival. It’s easy to do, just click any relevant link via this page and within minutes get £30 in free bets!
You’ll not only struggle to find a better sign-up offer for the Cheltenham Festival, but the long-term value in choosing Ladbrokes as your bookmaker across the four-days of top class jumps racing, make them a standout choice.
Ladbrokes Cheltenham Offer Summary
The Ladbrokes Cheltenham free bets offer is for new customers only, and give users the chance to claim £30 in free bets when they sign up and bet £5. There is no promo code required, however, to qualify your first bet must meet the minimum odds, with all the important information for this deal listed below:
How to Claim Your Ladbrokes Free Bet
If you’re looking to unlock £30 in Cheltenham free bets thanks to the Ladbrokes sign up offer, follow this short guide to create your new account, place your qualifying bet and within minutes you should have your reward:
Ladbrokes is one of the biggest names in sports betting, and is a key player when it comes to Cheltenham betting. Ladbrokes is well known for providing extra place races and boosts, alongside competitive odds and special offers throughout the week. On top of that, their betting platform is simple for all kinds of bettors to use, and works smoothly with their high-quality live streaming capabilities to ensure you can keep up with all the action.
Odds and Special Offer
Ladbrokes provides competitive odds for all 28 Cheltenham races, while also offering special promotions to enhance the customer experience. Extra place races, odds boosts and their ‘Stay The Distance’ feature which allows punters to add notes to horses and keep track of your favourites, means there is plenty to get stuck into with Ladbrokes during Cheltenham week, and you’ll see this value as a new or existing customer.
Live Streaming and In-Play Betting
As one of the bookmakers with high-quality live streaming available for every race at the Cheltenham Festival, Ladbrokes allows you to watch and bet in real time. The in-play betting interface updates quickly to help improve decision making as the race unfolds and react to live market changes.
Platform and App Experience
The Ladbrokes website and mobile app deliver a user-friendly experience with smooth navigation throughout. The interface is well-organised, with clear menus and quick links that make it easy to jump straight to key racing markets, including dedicated sections for major events like the Cheltenham Festival. Users can access seamless odds updates, live race updates, and in-app streaming, ensuring an easy betting experience whether you're at home or on the move.
Payment Options and Speed
Ladbrokes offers a wide range of payment methods, including debit cards, Apple Pay, Google Pay, PayPal, Skrill, Neteller, Paysafecard, and bank transfer. Most deposit methods are instant, with minimums starting from £5 or £10 for PayPal. Withdrawals are generally quick as e-wallets like PayPal and Skrill can process within a few hours, while Visa Direct can deliver funds in under 4 hours for eligible banks. Standard debit card withdrawals usually take 1–3 business days, and bank transfers around 3–5 days. Ladbrokes also doesn’t typically charge fees for deposits or withdrawals.
Customer Support
Ladbrokes provides a solid customer support service with a detailed Help Centre covering most common questions. If you need further assistance, their 24/7 live chat lets you speak with an agent instantly. They also offer email support for more complex issues and a phone helpline for those who prefer speaking directly.
This is a classic and the simplest of Cheltenham betting markets. You are betting on a horse to win their race.
Pick a horse to either win or finish in the placing threshold (e.g., top 3, 4 or more) depending on how many places are paid. For Cheltenham, Ladbrokes often steps this up to 5+ places, however we get confirmation on this closer to the festival.
Markets where you predict the first two (forecast) or first three (tricast) finishers in order. These are noted as available for Cheltenham with Ladbrokes.
These markets allow you to link selections across multiple races: e.g., win accumulator, or each-way accumulator (where all legs must at least place).
During big festivals such as Cheltenham, Ladbrokes often offer more “places” for each-way bets than standard. For example, you might see 5 or 6 places rather than the usual 3 or 4 for select races.
Ladbrokes often provides markets such as “Top Trainer at the Cheltenham Festival”, “Top Jockey at the Cheltenham Festival”, “Number of Irish-trained winners”, etc. Not only this, but they also allow bets on race outcomes such as the winning distance alongside winner gender of selected races.
Ladbrokes offers a Best Odds Guaranteed (BOG) policy on all UK & Irish horse races — including every Cheltenham Festival race. If you back a horse early in the day from 8 am, and the Starting Price (SP) ends up higher than the odds you took, Ladbrokes will pay you at the larger SP. That’s why we always recommend comparing the best odds via oddschecker.com before placing any bets, especially for the biggest events such as the Cheltenham Festival.
Ladbrokes tends to run a strong lineup of Cheltenham Festival offers for existing customers, giving loyal punters plenty of extra value during the big week. For example, they often provide enhanced odds on selected races and extra-place markets, increasing your chances of a return. On top of that, their Best Odds Guaranteed policy applies throughout the festival, so you’ll be paid out at the higher of your booked price or the SP.
While the existing customer offers are yet to be confirmed for 2026 with Ladbrokes, below is a list of promotions we are likely to see return for the festival:
Non-Runner No Bet (NRNB)
NRNB has been a consistent feature in Ladbrokes’ offering for the Cheltenham Festival in the past, as this insurance means punters can get their stake refunded if their selection does not run, for whatever reason. With this being applied to every race last year, there is an excellent chance it returns for 2026.
Extra Place Races
Ladbrokes offers extra places on select horse races throughout the year, but this is normally enhanced further for the Cheltenham Festival. For select races at Cheltenham, you can expect to see extra places made available for multiple races, meaning you have a better chance of seeing a return with your each way bets.
Cheltenham Festival Odds Boost
For the major races such as the Gold Cup or Champion Hurdle, Ladbrokes has given odds boosts on selected horses, usually the short-priced favourite.
If you’re betting at Cheltenham, Ladbrokes is a strong all-round choice, particularly for punters who value consistent promotions and competitive horse racing markets. Their regular extra-place each-way offers, Best Odds Guaranteed, and festival-focused boosts make them a reliable bookmaker throughout Cheltenham week. Ladbrokes also has a reputation for user-friendly betting features and frequent rewards for existing customers, giving bettors plenty of added value during the festival. Couple this with their very generous bet £5, get £30 in free bets for Cheltenham 2026, Ladbrokes is certainly worth considering whether you are a new or existing user.