This promotion is only available to new customers aged 18 (eighteen) years and over who are resident in the UK or Republic of Ireland and may only be redeemed once per individual customer. Use the promo code B10G40 when registering an account.
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Tote has established itself as a key player when it comes to horse racing, especially for the biggest events such as the Cheltenham Festival, and they are set to play another pivotal role in 2026 with more incredible free bet offers for new and existing customers. Tote has become a go-to choice for horse racing enthusiasts, mainly due to the variety of promotions offered, and luckily with The Jockey Club you can be involved by claiming their sign up offer for the festival now!
If you would like to take advantage of this excellent deal, which sees new users get £40 in bonuses, when you create a new account and bet £10, then you can do so via this page. This will be one of the best sign up offers available for the Cheltenham Festival as it offers new customers a significant bonus for a relatively low qualifying bet, making Tote one of the standout bookmakers for Cheltenham free bets.
Tote Cheltenham Offer Summary
The Tote Cheltenham free bets offer is available to new customers only, and gives users the chance to claim £30 in free bets plus 50 free spins, when they sign up and bet £10. There will be minimum odds requirements, and a promo code to be eligible to claim this offer, which we have detailed below:
To claim the Tote sign up offer for the Cheltenham Festival and get £40 in rewards, simply follow the instructions listed below, which should only take a few minutes:
This promotion is only available to new customers aged 18 (eighteen) years and over who are resident in the UK or Republic of Ireland and may only be redeemed once per individual customer. Use the promo code B10G40 when registering an account.
• Deposit a minimum of £10 using Cards or Apple Pay.
• Place a minimum £10 bet at odds of 1/1 (2.0) on any horse racing market.
• Qualifying requirements must be completed within 7 days of account opening.
Free bets are non-withdrawable.
Tote is a popular choice for the Cheltenham Festival because its pool-betting system provide punters more opportunities to win big than with traditional fixed-odds, while they also offer generous welcome promotions, guaranteed best-price payouts, enhanced Placepot pools and money-back credit if your horse finishes second. Combined with an easy-to-use app, live streaming and a wide range of bet types, Tote gives Cheltenham fans a flexible and value-packed betting experience.
Odds and Special Offer
Tote gives punters a different element during Cheltenham week, with pool betting that can often deliver stronger returns than standard fixed odds, especially on popular races. Alongside this, Tote offers competitive odds on all 28 Cheltenham races and festival-focused promotions such as best price guarantees against SP favourites, and money back if you horse finishes second. Whether you are a new customer enjoying the high value free bet rewards or an existing customer utilising pool betting, there is something for everyone with Tote.
Live Streaming and In-Play Betting
Tote users can watch every Cheltenham Festival race in real-time directly from the platform. This feature ensures you stay connected to the action, allowing you to follow your bets as they unfold, regardless of where you are.
Platform and App Experience
Tote’s website and app are designed with the user in mind, offering a clean layout and intuitive navigation that make it easy to find Cheltenham markets and pool options like the Placepot or Jackpot. Festival races are clearly labelled, with live updates, streaming, and quick-bet features built in, ensuring a smooth and convenient betting experience whether you’re following the action from home or on the move.
Payment Options and Speed
Tote supports a straightforward range of payment methods, including Debit Cards, Apple Pay, PayPal and bank transfer, making it easy to add or withdraw funds before and during the Cheltenham Festival. Deposits with most methods are processed instantly, while withdrawals are typically handled quickly once approved, with debit-card payouts usually arriving faster than standard bank transfers.
Customer Support
Tote offers reliable customer support through live chat, email and phone, giving bettors quick access to help during Cheltenham week. Live chat is usually the fastest option, with support available for most of the day, while email is better for more detailed queries.
The aim of this bet is to choose a winning horse. This is the simplest form of betting for horse racing in general, and all bookmakers that offer horse racing markets will have win bets.
Pick a horse to either win or finish in the placing threshold (e.g., top 3, 4 or more) depending on how many places are paid.
To select the winner and the second horse in the correct order. It is Tote's version of the computer straight forecast or CSF.
This bet requires users to select the first two finishers in either order.
Users must select the winner, the second and the third horse in the correct order. Other bookmakers may call this bet a tricast bet.
These markets allow you to link selections across multiple races: e.g., win accumulator, or each-way accumulator (where all legs must at least place).
During big festivals such as Cheltenham, Tote often offer more “places” for each-way bets than standard. For example, you might see 5 or 6 places rather than the usual 3 or 4 for select races.
Tote’s Cheltenham specials tend to vary from the other top UK bookmakers, as they offer Placepot and Jackpot markets which allows bettors to select a horse that will place in the first six races of the day, for the chance to share a huge £750,000 prize pot.
During the Cheltenham Festival, Tote offers its Tote Guarantee, which ensures you always receive the better return between the Tote dividend and the industry SP on win bets. This means that whether the pool payout is higher or the SP offers more value, you’ll automatically get the bigger return. Tote prides itself on offering a strong safety net for bettors, combining the potential for boosted pool winnings with the reassurance of a guaranteed minimum return throughout the festival.
As we’ve seen during previous Cheltenham Festival’s, Tote has provided plenty of promotions for existing customers, so there’s lots of added value to be had after claiming that sign up offer. From daily free bets to Non-Runner No Bet, there is normally plenty to get stuck into with this bookmaker during Cheltenham.
While the existing customer offers are yet to be confirmed for 2026 with Tote, below is a list of promotions we are likely to see return for the festival:
Tote Stayers Club
The Tote Stayers Club is a great promotion that allows existing users to earn rewards for betting regularly. By opting into this promotion, you’ll be able to win ‘Stayers Credits’ which is another way of saying free bets with Tote. Then, simply place 6+ qualifying bets from Monday to Sunday to claim your Tote Credit reward! You’ll also be able to enjoy the added benefits of Placepot insurance and entry into Tote’s monthly prize draw.
Money Back Specials
During Cheltenham, Tote have also provided money back specials on select races in the past. For example, if your horse finishes 2nd or 3rd to the favourite, you can get your stake returned as a free bet, or in some cases as cash.
Extra Place Races
Tote offers extra places on select horse races throughout the year, but this is
normally enhanced further for the Cheltenham Festival. For select races at Cheltenham, you can expect to see extra places made available for multiple races, which gives you a better chance of a payout across each way bets.
Tote stands out from other Cheltenham bookmakers by offering pool betting, which can deliver bigger returns than standard fixed odds, especially for competitive races at Cheltenham. Tote Guarantee adds extra value for new and existing customers by ensuring you always receive the higher of the Tote dividend or the SP, something traditional bookies don’t match. Tote’s Cheltenham promotions, including enhanced Placepot pools and generous new customer offers, make it an appealing alternative for bettors looking for an extra element beyond conventional betting markets. On top of that, its bet £10 and get £40 in bonuses is an excellent welcome offer, so we highly recommend you considering Tote as your bookmaker of choice for the 2026 festival.