The promotion is only available to new customers registering online for the first time in the United Kingdom in pound sterling, using the promo code G40
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William Hill is one of the top UK bookmakers and certainly one to keep an eye out for as the 2026 Cheltenham Festival approaches. As always, the festival is set to be one of the biggest betting events of the year, attracting hundreds of thousands of punters, and William Hill’s generous free bet offers for new and existing customers will once again position it as a key player across the four days of elite-level horse racing action.
Luckily, with The Jockey Club, new customers can sign up via this page and get £40 in free bets when they bet just £10! This is one of the standout offers for the Cheltenham Festival, as it provides new users with a big bonus for a reasonable qualifying stake, which is ready to claim now.
William Hill Cheltenham Offer Summary
All new users can claim William Hill’s Cheltenham free bet offer which sees you get £40 in free bets, when you place a qualifying bet of just £10! Make sure to use code G40 when creating your account and see the minimum odds requirement listed to redeem below:
It’s easy to claim the William Hill sign up offer, all you need to do is follow this guide to create your new account, deposit and bet a minimum of £10, and then watch your account be credited with the £40 bonus. See how to claim in more detail here:
The promotion is only available to new customers registering online for the first time in the United Kingdom in pound sterling, using the promo code G40
Free bets are non-withdrawable
William Hill is one of the key players when it comes to Cheltenham betting, with this bookmaker being well known for its deep association with the sport. William Hill is renowned for offering very competitive odds and special offers throughout festival week, all conveniently shown on their app, alongside live-streaming capabilities to ensure you do not miss the action.
Odds and Special Offer
William Hill provides competitive odds for all 28 Cheltenham races, while usually offering Top Price Guaranteed on the first race and feature race of day three of the festival. On top of that, extra-places and non-runner no bet are two extra features that you can make the most of with William Hill during Cheltenham week, whether you are a new or existing customer.
Live Streaming and In-Play Betting
Do not worry if you cannot watch from the stands, as William Hill has you covered, with high-quality live streaming available on every Cheltenham race. The modern in-play betting interface allows for quick real time decisions as the action unfolds. Not only this, but bettors can find commentary, stats and visual race trackers, making this option perfect for reacting to live market changes.
Platform and App Experience
Both the William Hill site and betting app are easy to navigate for users, whether you are an experienced punter or new to the experience as a whole. The modern layout allows you to find quick links to the Cheltenham Festival sections, where you can find the latest odds, win and special markets.
Payment Options and Speed
William Hill has a number of options if you wish to deposit and withdraw funds, making the process quick and easy. You can use debit cards, Apple Pay, PayPal, Neosuf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card. Please note all deposits are processed immediately and should appear on your account right away, except Bank Transfers which can take 1-5 days. For withdrawals its largely the same, as they are processed instantly, however may take 2-5 days to reach your account.
Customer Support
William Hill has a helpful ‘How can we help?’ section which should answer any questions you have. If not they also have FAQs at the bottom of the page, which provides further information.
This is the most straightforward of Cheltenham’s betting markets. You are betting on a horse to win their race.
This market allows you to pick a horse to either win or finish in the placing threshold (e.g. top 3, 4 or more) depending on how many places are paid.
Markets where you predict the first two (forecast) or first three (tricast) finishers in order. These are noted as available for Cheltenham with William Hill.
These markets give you the chance to link selections across multiple races. For example, William Hill allows punters to place a win accumulator or each-way accumulator, throughout festival week.
During the biggest events such as Cheltenham Festival, William Hill often offers more “places” for each-way bets than standard.
William Hill often provides multiple special markets, where you can choose from “Top Trainer at the Cheltenham Festival” or “Top Jockey at the Cheltenham Festival” etc.
William Hill offers Best Odds Guaranteed for the Cheltenham Festival, from 8am on the day of the race. This allows you to get the best price possible, so for example if you take a price of 3/1 and the selection wins with an SP of 4/1, William Hill will pay you at the better odds of 4/1.
By choosing William Hill to do your Cheltenham Festival betting, you can take advantage of many different promotions, after claiming the sign up offer. Daily free bets and Non-Runner No Bet are some of the most popular, so make sure to keep an eye out for the exact details closer to the time.
While William Hill are yet to confirm these promotions for 2026, see below a list of offers which are likely to return for the festival:
Daily Cheltenham Free Bets
Existing William Hill customers have been able to claim a completely free bet for each day of the festival in years gone by. The value often varies per customer, usually between 50p and £10, so make sure you opt in nearer to the time if William Hill decides to bring this offer back.
Non-Runner No Bet
Non-Runner No Bet (NRNB) is an insurance offer that gives users their stake back if their selection does not race, and is usually announced at the start of the year. William Hill offered NRNB to all customers in 2025 and punters hope it will return again for the next festival.
Extra Place Races
William Hill is well known for offering extra places on select horses throughout the year, with Cheltenham being no exception, as they are often boosted further for the festival.
Money Back Specials
In the past, William Hill have provided users with money back specials on select races, which means if your horse finished 2nd or 3rd to the favourite, you can get your stake returned as either a free bet or in some cases cash.
With the option of each-way bets with extra places, best odds guaranteed and money back specials, all around around daily free bets, William Hill is certainly one of the best bookmakers you can use throughout Cheltenham Festival. Their sign up offer is very competitive as well, as new customers can get £40 in free bets, after placing a £10 qualifying wager. We believe you will be hard pushed to find many higher value deals than this, so we recommend using William Hill as your go-to bookmaker for the 2026 festival.