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The Festival™

An Exclusive Experience TO SHOWCASE YOUR BRAND

Introduced in 2019 to great acclaim The Orchard™ provides the opportunity for the racecourse to work with exclusive partners delivering racegoers an additional, premium experience alongside the racing.


This exciting addition at The Festival™ allows our partners to showcase their brands to a perfectly aligned audience.


The Orchard is available to Cheltenham’s Annual Members, Owners, and Trainers, Hospitality clients, Club Enclosure badge holders and invited celebrity guests.


In 2019 The Orchard showcased leading brands including Bentley Motors who celebrated their centenary, Boodles Jewellers who showcased the finest of their collections, Glenfarclas Single Malt Whisky had their own cocktail bar, John Lewis and Partners who provided make-up experiences and English sparkling wine producer Nyetimber who were represented with their Routemaster bus bar.


In 2021 we expect to grow The Orchard™ further and increase the opportunities for brands to be represented.


To book your plot in The Orchard™ or for further details please email Jack Royle,



  • Partners launch event
  • Private partners bar
  • Resident DJ
  • Web links
  • Social media integration plan
  • Exposure reports 

Become a Sponsor or Partner


Build your brand and heighten your profile with Cheltenham Racecourse, the Home of Jump Racing. 


Creating the Partnership is not just about placing your brand name against a race, it's about building a relationship between two businesses, and ensuring your brand is at the forefront of people's minds. 


Find Out More

Hospitality in The Orchard™

Your own private Pod, based in The Orchard™. Pods accommodate 12 - 20 guests and offer you a relaxed dining option and private balcony. Throughout the day, enjoy the atmosphere of The Orchard™, including a live DJ and premier shopping while watching world-class racing. 


Cookie Policy

We use “cookies” to help enhance your experience and improve the functionality of our website. You can find out more in our cookie policy. We also serve cookies, some with chocolate chips, on our racecourses.