HEIGHTEN THE PROFILE OF YOUR BUSINESS
A day at the races combines tradition, excitement and first-rate brand exposure to offer excellent marketing opportunities.
Racing appeals to a huge demographic range and with a wide target audience, from racegoers to conference and events attendees throughout the year. Wincanton Racecourse offers the perfect means to economically gain wider exposure of your company name both regionally and nationally.
With 17 quality racedays throughout the season, there are numerous advertising opportunities for you to effectively promote your business at Wincanton Racecourse - from race sponsorship to racecard or website advertising, we have the ideal option to suit your business needs.
Heighten the profile of your business, with a lucrative range of advertising opportunities available at tremendous value for money.
Race Card Advertising
The race card is the official programme for each fixture. Race sponsors automatically secure an advert, however, advertisers can purchase space on an ad hoc basis, either meeting by meeting or season long.
Signage / Advertising Hoarding
The racecourse has a variety of different signage locations from in front of the jumps themselves, to the finishing straight to the parade ring. You can paint the racetrack in your branding for your race day if that’s what you want!
CCTV and Giant In-Field Screen Advertising
With over 100 TVs within the racecourse and a giant in-field screens promoting your message to our customers could not be easier than running adverts through this channel.
At Wincanton Racecourse we like to think outside the square and we tailor-make unique promotional opportunities that make you and your message stand out. We are a lot more fun than the norm.
Wincanton has 7,500 followers on Facebook, 18,000 followers on Twitter, 1,600 followers on Instagram. We also distribute E-comms to existing and past customers. We share social media messages with our various community partners. These channels provide no-end of opportunities.
Hospitality and Hosting
From the genuinely high-quality Chasers Restaurant, that delivers cuisine equal to any racecourse experience in the country, to the wonderful intimacy of our corporate boxes with views across the track, we have a variety of hosting locations to suit groups of all sizes. We offer a wide choice selection of menus and have an extensive wine list and beverage list.
Best Turned Out / Race Presentations
The Parade Ring and Winner’s Circle are the theatres for many of our race day focuses. Before the races our sponsors are asked to select the best turned out horse and present a prize to the groom, we then conduct an interview through the course PA with a company representative, following the race the sponsor will be involved in the presentation to the winning connections and then join them for a celebratory drink with the Racecourse committee.
General Promotions and Product Placement
There is no end of opportunities to promote your business to our captive audience. Promotional staff welcoming patrons on arrival, tastings and giveaways, on-course public competitions to collect data, the static promotional material on bars and restaurant tables.
Wincanton Racecourse is proud to be associated with the multi-award winning Jockey Club Catering. We have developed a wonderful reputation for the quality of both of our food and level of service. All our rooms are well-appointed, comfortable, warm, tastefully decorated and functional. Hospitality bookings are at a record level with many of our day’s reaching capacity.