A day at the races combines tradition, excitement and first-rate brand exposure to offer excellent marketing opportunities.
Racing appeals to a huge range of demographics with a wide target audience, from racegoers to conference and events attendees throughout the year. Wincanton Racecourse offers the perfect means to economically gain wider exposure for your brand both regionally and nationally.
With 17 quality racedays throughout the season, there are numerous unique opportunities for you to effectively promote your business - from race sponsorship to racecard or social media advertising, we have the ideal option to suit your business needs.
Race sponsorship offers excellent company brand exposure through exclusive race naming rights, on-course branding and racecard advertising reaching not only thousands of racegoers, but also a far-reaching audience at home and in the UK’s 8,500 betting shops, thanks to a high level of live exposure on RacingTV and in local and national press.
The race card is the official programme for each fixture. Race sponsors automatically secure an advert, however, advertisers can purchase space on an ad hoc basis, either meeting by meeting or season long.
The racecourse has a variety of different signage locations from in front of the jumps themselves, to the finishing straight to the parade ring. You can paint the racetrack in your branding for your race day if that’s what you want!
With over 100 TVs within the racecourse and a giant in-field screens promoting your message to our customers could not be easier than running adverts through this channel.
At Wincanton Racecourse we like to think outside the square and we tailor-make unique promotional opportunities that make you and your message stand out. We are a lot more fun than the norm.
Wincanton has 7,500 followers on Facebook, 18,000 followers on Twitter, 1,600 followers on Instagram. We also distribute E-comms to existing and past customers. We share social media messages with our various community partners. These channels provide no-end of opportunities.
From the genuinely high-quality Chasers Restaurant, that delivers cuisine equal to any racecourse experience in the country, to the wonderful intimacy of our corporate boxes with views across the track, we have a variety of hosting locations to suit groups of all sizes. We offer a wide choice selection of menus and have an extensive wine list and beverage list.
The Parade Ring and Winner’s Circle are the theatres for many of our race day focuses. Before the races our sponsors are asked to select the best turned out horse and present a prize to the groom, we then conduct an interview through the course PA with a company representative, following the race the sponsor will be involved in the presentation to the winning connections and then join them for a celebratory drink with the Racecourse committee.
There is no end of opportunities to promote your business to our captive audience. Promotional staff welcoming patrons on arrival, tastings, and giveaways, on-course public competitions to collect data, the static promotional material on bars and restaurant tables.
Wincanton Racecourse is proud to be associated with the multi-award winning Jockey Club Catering. We have developed a wonderful reputation for the quality of both of our food and level of service. All our rooms are well-appointed, comfortable, warm, tastefully decorated and functional. Hospitality bookings are at a record level with many of our day’s reaching capacity.