Providing good value to our customers

Good Value

Providing good value for our customers remains at the heart of our strategy, and we will continue to explore ways to make a day at Cheltenham more accessible and enjoyable.

We regularly benchmark our food and beverage prices against other major sports venues and comparable events. Despite rising costs across the industry, we have taken the decision to reduce the price of draught beers and cider, including Guinness, for the 2025/26 season. A pint of Guinness will be reduced from £7.80 to £7.50 rolling back to 2022 prices with the change applying across all 16 racedays. We have also made small reductions to the price of spirits.

In addition:

• Meal deals will continue and be available across the site.
• Prosecco will be introduced for the first time, offering more variety.

Lower Ticket Prices

We introduced a new Super Early bird rate after the 2025 Festival which gave customers the opportunity to buy tickets up to £3 lower than in 2024. We will continue to reward early purchase, with customers buying in the Advanced window also saving up to £4 meaning that prices are the same or lower than The 2025 Festival for over 10 months!

Early Bird - 1 May 2025 – 4 December 2025

Advanced Sale 5 December 2025 – 5 February 2026.

General Sale - 6 February 2026 – until 23:59 before the raceday.

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Room To Race

We have teamed up with Venatour Sport Travel to create Room to Race, a concierge service for all budgets, looking after all your needs from hotel transfers and ticket options, to post racing evening events. Make your trip unforgettable and take all the stress out of researching your travel and local accommodation options by using our personalised one stop shop for the Festival.

Book now with a deposit and lock in your plans early.

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General Admission +

For customers who want more than a standard ticket offer but are not looking for full hospitality we are delighted to offer The Racing Lounge: (available at The November Meeting, New Years Day and Cheltenham Festival).

Located at the heart of the Tented Village, this new facility is the ideal base for the genuine horse racing enthusiast wanting a guaranteed level of comfort, away from the hustle and bustle of the big race day crowd.

Includes:

∙ Welcome hosts

∙ A racecard, an official Festival pin badge and £15 food voucher

∙ In-person Morning Preview with racing personalities

∙ Feature race Festival trophies photo opportunity

∙ Exclusive Racing Lounge guest competitions – including a Tipping Contest and Losing Ticket Draws

∙ Big Screens and comfortable seating, at tables or on sofas

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