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The Festival™ presented by Magners presents

new for 2020



Take your Cheltenham Festival experience to the next level with The Park, providing an electric atmosphere, making it the perfect area to soak up all the action from 10:30am - 6.30pm, both on and off the course.


There will be something for everyone: 

  • Live music from The Wandering Wings and a variety of buskers, click here for our live music line-up
  • Live 90 minute DJ set from some familiar faces from 4.30pm-6pm on Tuesday, 5-6.30pm on Wednesday and Thursday and 4.30pm-6.30pm on Friday, see more below
  • New bars
  • Street food from Digbeth Dining Club
  • Complimentary rides on our Ferris wheel and Carousel 
  • Live racing on TV
  • Variety of well-known brands, find out more below


It's an unmissable area at The Festival and new for 2020click here to view the map. 


18-28 Members will receive complimentary entry and exclusive access to the Members only area, The Love Ireland Bar.


Dev (From BBC Radio One)

On stage at 4:30pm


Laura Whitmore

On stage at 5pm

Laura Whitmore performs on Day Two


Capital FM DJ Roman Kemp

On stage at 5pm

Roman Kemp performs on Day Three


Capital FM DJ Marvin Humes

featuring a guest appearance from James Haskell 

On stage at 4.30pm

Marvin Humes performs on Day Four

What to do in The Park across all four days... 

Magners Bar

Celebrate your day at the races with an ice cold Magners. Our presenting partner of The Festival will be hosting their very own bar.

Visit Website

Live Music

There will be live music throughout the day and after racing.


Click here to view the full music line-up, including a live DJ set from some familiar faces, buskers and The Wandering Wings live on stage at intervals. 

Neptune Rum

Join the #rumolution at The Park for this year’s festival and experience Neptune Rum - The Worlds Most Awarded Rum of 2018/19. Serving our speciality Bajun Rum Punch, exciting Rum Cocktails and Rum classics such as Rum n Coke and Rum n Ginger.


Fancy a spin? Take a ride on our traditional carousel, available all four days, and free for Park racegoers.

Digbeth Dining Club

Established in 2012, Digbeth Dining Club is one of the UK’s most popular suppliers of award-winning street food. 

Racegoers can enjoy seven of the very best in the business across the four days. Enjoy burgers by the award-winning The Flying Cows, halloumi fries from Street Chef, fish and chips from The English Indian, pies from Pietanic, steak frites from Beef on the Block and loaded fries from Disco Fries.

Ferris Wheel

Enjoy a view that's never been seen before from our very our Ferris wheel. At 35 meters high, the wheel will give spectacular views over The Festival, with each free ride taking approximately 10 minutes.


Don't miss a visit to the Piston Gin horsebox bar and immerse your senses in the bespoke aromas and enduring style of their award winning, handcrafted gin.


Piston Gin is a distinguished mix of time-honored techniques and classic style. Distilled locally in Worcestershire, each type creates a smooth, exotic and inimitable flavour. A strong spirit of adventure meant that no stone was left unturned in our search for the perfect combination of rare ingredients


The story of JCB is one of innovation, ambition and sheer hard work. From small beginnings in 1945, to the global force in manufacturing we have become today, we have constantly pushed the boundaries in our desire to be the best.


In our 75th anniversary year, we are delighted to be back at The Festival, supporting the best of British horseracing as proud sponsors of the JCB Triumph Hurdle.


We would also be delighted if you could take some time out to visit us in The Park, where we will be showing off British engineering at its very best with even more horsepower.


The world's biggest sports radio station is live from Cheltenham all week. Tune in for commentary of the biggest races plus all the latest news from around The Festival™ presented by Magners. 


This year, the Alan Brazil Sports Breakfast show and Hawksbee and Jacobs show will be coming to you live from the course. Plus, keep your eyes open for our talent reporting live from the course.  

Racing Post

Ever dream of making front page news? How about riding the winning horse across the finish line? Or lifting the Gold Cup in the winners enclosure? Through green screen technology, the Racing Post can make your dreams come true. We are offering racegoers the chance to take a photo that is guaranteed to be Instagram gold at this year’s Cheltenham Festival. 


Don't miss your chance to show off to your friends and make it a day to remember. Visit us in The Park for your must-have photo.


Rollasole are the original compact footwear brand, designed as an innovative, fashionable solution to the pain of high heels. Each pair comes with high heel carry bag and is the ultimate handbag accessory for women on the go.

The Magic Teapot

Racegoers will receive a warm welcome and calm atmosphere from The Magic Teapot, an area that doesn't serve alcohol but is instead the perfect place to sit around a cosy fire with a hot tea or coffee, 'paying what you feel' whilst getting involved with live music from a variety of buskers


Michael G is a human jukebox on the piano and can play pretty much anything racegoers request! 


Two Farmers began with the vision of making delicious hand-cooked crisps that celebrate the true flavours of Herefordshire, whilst protecting their beloved countryside with a 100% compostable bag.


Using award-winning potatoes grown on their Herefordshire farms, Two Farmers slice and handcook their crisps in small batches before flavouring them with the finest locally sourced ingredients to create a fresh taste and great crunch.



Live DJ sets

Each day of The Festival, enjoy a live DJ set from:

  • Day One - Dev from 4.30pm-6pm
  • Day Two - Laura Whitmore from 5pm-6.30pm
  • Day Three - Roman Kemp from 5pm-6.30pm
  • Day Four - Marvin Humes from 4.30pm-6pm 
    • Featuring a guest appearance from James Haskell from 6pm-6.30pm


18 - 28 Love Ireland Bar

If you're an 18-28 Annual Member, alongside your entry into the Racecourse for all four days of The Festival, you will also have a complimentary wristband for entry into The Park with your exclusive bar - The Love Ireland Bar.

If you're an 18-28 Annual Member, alongside your entry into the Racecourse for all four days of The Festival, you will also have a complimentary wristband for entry into The Park. On the day of racing, all you need to do is scan your Membership card at The Park to receive your four-day wristband.



The Love Ireland Bar is exclusive for 18-28 Members. Entry is free with your wristband and Members' badge. 

The Park is a ticketed event with limited availability.


Please note this does not include your Club or Tattersalls admission ticket into the Racecourse, this will need to be purchased separately. 


Children aged 17 and under will need to purchase a wristband. Children under 5 do not require a wristband. 


If you're an Annual Member, you will receive an email with your Members' only promo code week commencing 16th December. 

Why are you doing this?

We recognise that there are a number of racegoers that require a mix of entertainment options when attending The Festival™ presented by Magners. By creating The Park we intend to satisfy this demand without impacting those racegoers that quite rightly wish to enjoy the world class racing we offer.


What time is the park open until?

The Park opens at 10:30am and closes at 6pm.

Where is the Park?

View on the map here


How much is The Park?


In advance

On the day

Day One – Three



Day Four





I have a Best Mate ticket can I buy a Park ticket? 

No, you will need to upgrade to either Club or Tattersalls, to do this call the call centre on 0344 579 3003 and they will be happy to help


Is this an alternative to Final Flight?

No, The Park is a new concept designed to give a mix of racing and entertainment options for those that require it. We also offer The Festival Lounge at an additional fee for those that require a racing focused lounge type offer. 


Are the DJ’s likely to change?

All acts are contracted but we cannot guarantee their attendance, in the unlikely event we need to change the DJ, you will be informed.


Is there a big stage and what music will be on during the day?

We have a large stage and welcome The Wandering Wings on stage before racing and in between races, The Wandering Wings performed at The November Meeting. 


Can I get into The Park without buying a ticket to come racing?

No, you will need to purchase a Club or Tattersalls tickets to get into The Festival™ presented by Magners.


I am a Member, can I get into The Park for free?

If you are an 18-28 Member yes, for all other types of Membership you will need to purchase a Park entry ticket which is discounted for you, you will be emailed a discount code to use. 


I am a Jockey, Owner, Trainer, Stable Staff, – can I get into The Park for free?

No, you will need to purchase a full price ticket to The Park


I have a carer can I get into The Park for free?

No, you will have to pay. However, your carer will get in for free. Please apply at the same time as you apply for your carers Festival ticket, for more information, click here


I am aged 18-24 and have a “Race Pass” ticket on Wednesday, do I get a discount?

No, Why not become an 18-28 Member and you will get in for free. 


I am a group booker, are you offering a discount?

No, we have kept our pricing as low as possible for all racegoers. 


Are children allowed in The Park?

Yes, children under the age of 5 are free, however, children aged between 5-17 will need a full price ticket.


Is the price going to go up nearer The Festival?  

Possibly, we encourage all Festival Racegoers to purchase early, the cheapest price is now which is considerably cheaper than purchasing on the day. 


Can I reserve a space in The Park for the day?  

No, however, 18-28 Annual Members have their own bar, for 18-28 Members only. 


Will there be bookmakers in The Park?

Yes, there will be a number of TOTE outlets available. 

What food can I buy?

There will be a range of options to suit all tastes – we will be showcasing Street Food. 


What drink can I buy?

We offer a full range of drinks and free water at all bars. 


Do I have to pay for food and drink on top of my entry ticket price?

Yes, please drink responsibly. 


Are credit cards accepted in The Park?

Yes, we also offer ApplePay and have cash machines in The Park. 


Can you see the Racing from The Park?

No, but we offer a range of screen viewing options. 


I purchased a ticket to The Park and now can’t go, can I have a refund?

No, refunds are not available for The Park.


Will I be in a safe environment?

We encourage all racegoers to behave appropriately and employ CCTV and staff to assist us, please respond positively to our team requests. Poor behavior will not be tolerated and guests who impact our positive environment may be asked to leave with no refund given.


We employ drug control dogs to ensure that illegal drugs are not brought to The Festival and anyone found in possession of illegal drugs, will be refused entry with no refund given.


I own a brand and am interested in getting involved in The Park – who do I speak to about this?

For more information, or to enquire, please contact Carey Weeks, our Regional Head of Partnerships by calling 01242 537 616 or emailing

The talented Darren Bird brings The Park to life... 

"I am delighted to be DJing in The Park on Day Two of The Festival. It will be my first time heading to Cheltenham and I have heard it is always great craic! The Park is brand new for 2020, and it is definitely going to be the place to be throughout the week.”

Laura Whitmore, DJing on Day Two of The Cheltenham Festival 

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