
This Ain’t Texas Festival
Your full-scale country music takeover, bringing the sound, energy and atmosphere of modern Americana to the UK for one unforgettable day.
It's more than just music

This Ain’t Texas is a full festival experience, capturing the spirit of a true American-style country event. Across the site, you’ll find authentic American BBQ and street food, bars serving everything from cold beers to whiskey and plenty of space to relax, explore and enjoy the atmosphere with friends and family.
Line dancing, fancy dress, and interactive moments all play their part, creating a fun, inclusive environment where everyone can get involved - whether you’re front of stage or soaking it all in at your own pace.
As the day moves into the evening, the energy builds. With golden hour light, music filling the open air, and the crowd coming together for the headline performances, it’s the kind of setting that turns a great day into something memorable.


Whether you’re a long-time country fan or simply looking for something different this summer, This Ain’t Texas Festival delivers a feel-good day out that blends music, food, and atmosphere in one standout experience.
No flights. No road trips. Just one massive country event, right on your doorstep.
ARE WE SURE THIS AIN’T TEXAS?
What to Expect...
Plan Your Visit
Directions and Parking
All you need to know about car parking, coach drop-offs, local bus services and taxi drop-offs to Cheltenham Racecourse.
Local Accommodation
Are you attending Cheltenham Racecourse and looking for a place to stay? View our recommended, local hotels and accommodation.

