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Press Release 19th October 2023 Cheltenham

Cheltenham Racecourse is delighted to today announce that luxury fashion brand Holland Cooper will be named a Fashion Partner for the forthcoming season, expanding on their current partnership with the racecourse.


With their flagship boutique in Dowdeswell just a stone’s throw from the racecourse, the partnership between Cheltenham Racecourse and Holland Cooper has grown over the last decade, from being a key fixture in the 75-strong Shopping Village to a season-long Fashion Partner. Holland Cooper is a brand so synonymous with British luxury it’s recognised instantly in its use of the most superior Scottish woven tweed and wool combined with the finest suede and leather offering luxury tailoring for both men and women.


As the Boodles Cheltenham Gold Cup embarks on a century of racing excellence, Holland Cooper celebrates 15 years of tailoring and gracing the racecourse with timeless style. A testament to the fusion of fashion and racing, we are honoured to announce Holland Cooper as a Fashion Partner of Cheltenham Races. An enduring partnership of two icons within British traditions, our natural synergy has always been present.


Founder and CEO, Jade Holland Cooper said: “The races are no longer just about horses, they are now also a celebration of timeless fashion, style & elegance”.


With British heritage at their core and many of their pieces paying homage to equestrian heritage, Holland Cooper has continued to pave the way for British tailoring, traditional craftsmanship and women’s fashion.


“When I created Holland Cooper I wanted to harness the enduring quality of racing style and enhance it with a celebration of tailored silhouettes, fabrics and styles”, added Holland Cooper.


Director of Partnerships at The Jockey Club, Carey Weeks added: “It is always brilliant when we work with brands over a long period of time and see our partnerships grow. Holland Cooper is a brand that is becoming synonymous with Cheltenham Racecourse and we are delighted to be able to take this next step with them.”


Holland Cooper will be present in the Shopping Village at The November Meeting, and The Festival. You can take a look at all their raceday looks online at


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