Tuesday, September 3, 2019 - Cheltenham Racecourse is pleased to announce a one-year deal with popular equestrian brand Ariat. The Ariat Leading Jockey Award will be awarded for the first time at The November Meeting 2019, which runs from Friday, November 15 to Sunday, November 17 inclusive.
Building on an established partnership with Champion Jump Trainer Paul Nicholls, Ariat is now delighted to widen its relationships within the industry by partnering with the Home of Jump Racing, Cheltenham Racecourse. It is an exciting venture as Ariat and Cheltenham Racecourse pair up to introduce this new award for the three-day November Meeting that is the racecourse's largest event outside of The Festival™ presented by Magners.
Ariat provides the most advanced performance footwear and apparel for top equestrian athletes and country enthusiasts.
Melanie Selman, European Marketing Manager at Ariat, said: "We are delighted to be sponsor of The Leading Jockey Award at The November Meeting 2019 at Cheltenham Racecourse, where the winning jockey will receive a £1,000 voucher to spend on Ariat products.
"We believe our core values, including innovation and dedication, along with our passion for equestrian sport matches those of The Jockey Club and we are excited to be working with the racing community.
"We look forward to meeting you at our stand within the Shopping Village across the three days of The November Meeting at Cheltenham Racecourse."
Carey Weeks, Regional Head of Partnerships said:
"The Jockey Club is incredibly excited to be working with Ariat for the first time as a Partner.
"Ariat will be an excellent addition to the Shopping Village, and it has been really great to explore this growing relationship with such a popular and innovative brand.
"I am sure the Ariat Leading Jockey Award will be a highly sought-after title at the incredibly competitive race meeting which hosts three days of top-quality racing."
The November Meeting is Cheltenham's largest race meeting outside of The Festival™ presented by Magners, and runs from Friday, November 15 through to Sunday, November 17 inclusive.
Friday is known as Countryside Day with activities throughout the day and live music from The Wurzels in The Centaur after racing. The November Meeting Saturday hosts the feature race of the meeting, the BetVictor Gold Cup, while The November Meeting Sunday is the famous Family Fun Day with plenty of entertainment throughout the day, including appearances from the Minions at intervals throughout the day and live music from The D-Day Darlings after racing.