• Best dressed racegoers to be crowned during the Moët & Chandon July Festival and Dubai Future Champions Festival
• Ladies’ Day on Thursday, 11th July, sees introduction of Milliners’ Award
• Best Dressed Gentleman prize returns for Friday, 12th July
9th April 2019 - Newmarket Racecourses this evening launched The Style Awards for the 2019 season with an event at the historic Rowley Mile Racecourse.
Officials from Newmarket Racecourses were joined by representatives of The Style Awards’ partners for the unveiling a new brand identity which reflects the ethos of the awards, due to take place during the Moët & Chandon July Festival during The Summer Season and the Dubai Future Champions Festival during The Gold Season.
Taking its cues from the 1920s, The Style Awards’ new logo sits on a striking, aubergine-coloured background, with floral trimmings that capture the feeling of the summer and autumn seasons. A new typeface also invokes the spirit of the stylish ‘20s in a bid to inspire racegoers planning to enter this year’s competitions.
The Style Awards are synonymous with the Moët & Chandon July Festival, a three-day summer spectacular combining international-calibre horseracing with cutting edge fashion, and are set to play a huge part once again in 2019.
This year’s meeting kicks off with Ladies’ Day on Thursday, 11th July, and as well as playing host to the prestigious Best Dressed Lady Award, the day will also see the introduction of the Milliners’ Award, handed out in association with Newmarket Racecourses’ official milliner, Ana Pribylova. The following day sees a return of the Best Dressed Gentleman prize, before the Best Dressed Couple is picked out on Saturday, 13th July, the day of the Group 1 Darley July Cup.
The Style Awards continues into The Gold Season, with Autumn Ladies Day combining the very best racing and fashion on Friday, 11th October, the opening day of the Dubai Future Champions Festival, when a Best Dressed Lady will again be crowned.
Prizes this year come courtesy of new partners, including Penhaligon’s and Midsummer House Restaurant, with more to be announced in the coming weeks.
Amy Starkey, Regional Director, The Jockey Club – East Region, said:
“The history of racing has long been intertwined with fashion and we are proud to recognise this at Newmarket Racecourses through The Style Awards.
“Our racegoers have, for many years, enjoyed entering The Style Awards and I am sure they will do so with enthusiasm once again in 2019 at the Moët & Chandon July Festival and Dubai Future Champions Festival.
“I am sure too that the new branding will resonate with sponsors and racegoers alike, given that it reflects perfectly the values of The Style Awards, being simultaneously modern, elegant and inspiring.
“My thanks go to all of the sponsors of this year’s awards and I look forward to seeing what our entrants come up with in 2019.”