The Jockey Club is proud to announce the expansion of its partnerships with three of its longstanding sponsors - Guinness, Holland Cooper, and Turners - as all expand their agreements to become Group Partners of The Jockey Club.
As part of the expansion of its longstanding partnership with Guinness, the brand will be reinforcing its commitment to responsible drinking while enhancing the experience of racegoers. As an Official Jockey Club Partner, Guinness will champion a responsible drinking experience with a key focus on promoting the availability of Guinness 0.0 across Jockey Club Racecourses.
Already synonymous with the Cheltenham Festival, the expansion of the Guinness partnership will see the brand feature prominently across more of The Jockey Club’s racedays, including activating at key marquee events at Cheltenham Racecourse and the Randox Grand National Festival. Alongside the famous Guinness Village, the newly named Arthur Guinness Bar in the Best Mate Enclosure will offer fans a signature experience celebrating the brand’s iconic heritage.
The Guinness Village made its seasonal return to Cheltenham Racecourse, the Home of Jump Racing, at The November Meeting with a new layout to improve the experience in the area. Guinness remains committed to making The Guinness Village one of the most exciting activations in GB sport, with exciting new bars being introduced from this season.
Alongside Guinness, British luxury fashion brand Holland Cooper will be expanding its association with The Jockey Club to become an Associate Partner, growing its role as an Official Luxury Fashion Partner of The Jockey Club and marking an exciting new chapter in the brand’s growing relationship.
Holland Cooper will enhance its presence at Cheltenham Racecourse during The Festival, featuring the Holland Cooper Boutique in The Orchard, offering racegoers a premium fashion experience.
In addition, from 2026, Holland Cooper will sponsor the Leading Owner, Trainer, and Jockey awards at the Randox Grand National Festival at Aintree, further cementing its place at the heart of British racing style.
Leading logistics and transport group Turners has expanded its collaboration with The Jockey Club, joining as an Associate Partner and reinforcing its commitment to supporting British racing nationwide. Turners will continue its sponsorship at key fixtures, including the Turners Novices’ Hurdle (Grade 1) and the Jack Richards Novices’ Handicap Chase (Grade 2) at the Cheltenham Festival, The Turners Mersey Novices’ Hurdle at the Randox Grand National Festival, as well as Naming rights to Cesarewitch Trial Day at Newmarket Racecourse.
This continued investment highlights Turners’ dedication to the sport and to delivering memorable experiences for fans and participants alike.
Matt Powell, Head of Partnerships at The Jockey Club, said: “We’re delighted to be expanding our partnerships with Guinness, Holland Cooper, and Turners. We’re proud of the long-term partnerships we’ve built together, the shared passion for the sport and commitment to enhancing the experience for everyone who joins us on a raceday.
“It is wonderful to see longstanding partners expanding their relationship with The Jockey Club and we look forward to working with them all across our racing calendar.”
