Cider welcomes Irish fans to The Cheltenham Festival
with 250ft installation under flightpath from Dublin
Magners Irish Cider kicks off The Festival™ by welcoming the 25,000 Irish fans flying into Bristol Airport from Dublin, with a 250ft installation, located directly under the flightpath, visible on the approach to the UK.
The vinyl installation, situated beside the coast in Pembrokeshire, took a team of four three days to complete and has nearly 3,000 industrial tent pegs to keep it firmly in place for the duration of The Festival ™.
Hi-res images and filmed drone footage can be downloaded here: https://we.tl/t-flYownHcb6
The brand, which is known as Bulmers in the Republic of Ireland, is the first ever presenting partner of The FestivalTM, the largest Anglo-Irish event in Europe.
In total, over 260,000 fans will make the journey to Cheltenham, with the pinnacle of the week's racing being the Magners Cheltenham Gold Cup on Friday, March 15.
Magners is Irish personified, renowned for spontaneity, optimism and effortless sociability - all of which can be experienced through The FestivalTM and in Magners' bespoke bar - Ciderland - in The Orchard at Cheltenham Racecourse.
For more information please contact Stuart on 07841647113 or Chris on 07786271043
Cheltenham Racecourse is situated in Prestbury on the northern outskirts of the historic spa town of Cheltenham. The Home of Jump Racing, Cheltenham Racecourse is the venue for the world's pre-eminent Jump meeting. The Festival™ presented by Magners, which happens in March over four days every year, next takes place from Tuesday, March 12, to Friday, March 15, 2019 inclusive and tickets are on sale. Set against the beautiful backdrop of the Cotswolds, Cheltenham Racecourse is a stunning natural arena and offers the highest-quality action throughout the Jump season.
About The Jockey Club
Cheltenham is part of The Jockey Club which stages thrilling sporting occasions including The Randox Health Grand National, The Festival™ presented by Magners and The Investec Derby. Millions of people every year enjoy the special experiences The Jockey Club offers through racing, music, food and entertainment. Governed by Royal Charter, every penny made goes back into British Racing to help the sport thrive. The Jockey Club was founded in 1750 and today is the largest commercial group in Britain's second-biggest spectator sport, operating 15 racecourses nationwide, The National Stud, Jockey Club Estates, Jockey Club Catering, Jockey Club Live and the charity, Racing Welfare. For more information, visit www.thejockeyclub.co.uk
If you need any information about racing at Cheltenham, please contact: Sophia Dale, Communications Manager - Jockey Club Racecourses South West 01242 537 683 firstname.lastname@example.org