New two-year partnership will bring the iconic Debenhams brand to some of the UK’s most prestigious racing events, with activation and race sponsorship rights across The Jockey Club’s racecourses.

Luxury 'Debenhams Day Spa’ part of four of the UK's iconic fixtures, creating unrivalled moments of glamour and excitement.

Title Partner of Newmarket’s July Festival – The Debenhams July Festival.

Debenhams, the Great British Digital Department Store, is proud to unveil an exclusive two-year partnership with The Jockey Club.

As its newest Associate Partner, Debenhams will deliver immersive race-day beauty experiences at some of the most prestigious fixtures on the racing calendar 2025 - 2026. Beginning the relationship at The Cheltenham Festival racegoers were treated to luxury spa experiences while enjoying fantastic action on course.

Uniting Two British Icons in Retail and Racing
Blending Debenhams’ legacy of championing personal style and self-expression with The Jockey Club’s heritage of elegance and performance, this partnership creates a modern space for racegoers to indulge in the very best of fashion and beauty from Debenhams.

Celebrating the shared ethos of inclusivity, radiance and empowerment, the collaboration promises to transform the race-day experience.

The partnership will see Debenhams have a prominent presence at the most celebrated fixtures in British racing which began with The Cheltenham Festival, followed by the Betfred Derby Festival, the Coral-Eclipse at Sandown Park, Newmarket’s July Festival at the July Course and finally the Randox Grand National Festival in 2026.

Step Into Debenhams’ Day Spa

Glam seekers will be treated to luxury Debenhams’ Day Spas; luxury pop-up destinations designed to combine the thrill of the races with Debenhams’ expertise in beauty.

Feel refreshed and radiant all day. Spectators can enjoy interactive beauty moments, indulge in luxe touch-ups, and discover products from L'Oreal Luxe – Lancome, YSL, Prada, Armani and Viktor + Rolf.

Elevate Your Look With Coast at Debenhams
The Coast at Debenhams collection is the epitome of elegance, offering stunning pieces perfect for any special occasion. If you’re heading to the races, these sophisticated designs effortlessly combine style and grace for a memorable look.

Raceday Beauty across the UK
Further to the Debenhams’ Day Spa in The Orchard at this year’s Cheltenham Festival. Debenhams’ Day Spas will make their grand debut at the following further premier fixtures in 2025:

• The Betfred Derby Festival (6–7 June):
  Bringing glamour to Ladies’ Day at Epsom Downs with on-the-spot makeovers and hair touch-ups inspired by the timeless elegance of the derby.
• The Coral-Eclipse Meeting (4–5 July):
  Sandown Park will host a stylish activation featuring Debenhams' exclusive makeup and hair touch-up zones, and a chance to unwind whilst exploring the latest beauty offering.
• The Debenhams July Festival (10–12 July):
  Taking centre stage at Newmarket, the Debenham’s Day Spa will offer a three-day beauty extravaganza.

 

What to expect:

• Interactive Beauty Bars: Explore some of the best beauty products from L’Oréal Luxe- Lancome, YSL, Prada, Armani and Viktor + Rolf while getting personalised beauty tips to perfect your race-day look.
• Hair & Make-Up Touch-Up Zones: Dive into the latest hair and make-up offering from Debenhams and refresh your look to keep you glowing all day.
• Champagne & Chill: Sip on a glass of bubbles while indulging in mini beauty sessions that leave you looking and feeling your absolute best.
• Picture-Perfect Moments: Capture the moment in the Debenham’s Day Spa, featuring Instagram-worthy backdrops inspired by Debenhams’ signature style.

Dan Finley, CEO at Debenhams, said: “This partnership with The Jockey Club is about uniting two iconic British brands with a shared legacy of elegance and excitement. Horse racing is the perfect stage to showcase Debenhams’ unique blend of style and sophistication, with Coast leading the way in premium occasion wear. Our Day Spas, supported by L'Oréal, will give racegoers the chance to relax, refresh, and feel their best while embracing the glamour and thrill that make the sport unforgettable.”

Jack Royle, Head of Partnerships – Sales at The Jockey Club said: “We are absolutely thrilled to welcome Debenhams to The Jockey Club family as an Associate Partner. This partnership reflects our shared commitment to offering memorable experiences for racegoers, blending the excitement of racing with style and first-class service. Debenhams will play a key role in enriching the fan experience - whether through digital channels in the build-up to race days or immersive activations at our most iconic events.”

About the Partnership
Beyond race-day activations, the partnership includes year-round branding across The Jockey Club racecourses and touchpoints with customers across digital channels.

The collaboration is a winning combination of glamour, sport and celebration, highlighting the best of British talent, beauty and style.

The partnership between Debenhams and The Jockey Club represents a shared history and heritage with both organisations having longstanding traditions while playing significant roles in shaping British Culture. The two organisations share a vision of bringing together the worlds of fashion and sport, offering racegoers not just the thrill of competition, but also the opportunity to engage with one of the UK’s most trusted retail names.