The Jockey Club and English sparkling winemaker Coates & Seely are delighted to announce a new three-year exclusive partnership which will see Coates & Seely become the only English sparkling wine served across 14 of the Jockey Club’s 15 racecourses.
The Jockey Club is the largest commercial organisation in British horseracing and one of the UK’s largest leisure companies. It stages major events in the sporting calendar including The Randox Health Grand National at Aintree, the Investec Derby at Epsom Downs and the QIPCO Guineas Festival at Newmarket’s Rowley Mile.
Under the new partnership, which will run until 2022, Coates & Seely will have pouring rights across 14 racecourses, ensuring that its award-winning sparkling wines will be available in bars and restaurants to racegoers across the country.
Coates & Seely’s sparkling wines will also be offered to all winning owners and trainers after each race as a part of the Jockey Club’s ‘Winning Connections’ initiative.
As a key element of the partnership activation, Coates & Seely will also be releasing its latest ‘vintage’, a 1952 British Leyland coach liveried in British racing green. It will be stationed at key race meetings throughout the year and from which Coates & Seely wines will be available.
The partnership with the Jockey Club highlights Coates & Seely’s commitment to supporting British racing.
Nicholas Coates and Christian Seely, co-founders of Coates & Seely said:
“We are delighted to have been appointed an Official Partner by the Jockey Club, which is a major accolade for our young brand. There are many qualities that connect fine wine with racing – not least the endless pursuit of form and quality and a love of celebration – and we greatly look forward to developing our activities across this wonderful portfolio of racecourses.”
Paul Fisher, Chief Executive of Jockey Club Racecourses, said: “It’s great to be working with Coates & Seely and we’re really looking forward to a prosperous partnership over the next three years. We look to support British producers on our menus and wine lists wherever we can and I’m sure our racegoers will be impressed with this sparkling wine.”